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How to Measure your Video Marketing

Thursday, 09 February 2017

It wasn’t too long ago that everyone thought they could release some video content and with a hope and a prayer it would go viral.  So now we’ve moved past that phase how do we measure the effectiveness of video content?

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World First Drone Delivery

Wednesday, 08 February 2017

Dominos Pizza set out to become the first company in the world to deliver a commercial food item by drone to a real customer.  To capture such an event and to provide media agency globally with a high quality new release they engaged PURE to capture the action.

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Never Been a Better Time to Save a Life

Friday, 23 September 2016

Every year the Westpac Rescue Helicopter saves numerous lives but for every call out there is a cost of $5000 that must be raised by the charity.  So we're honoured to be one of the key sponsors for this year Rescue Run.

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Learn how to make video work for your brand! FREE EVENT

Friday, 23 September 2016

We live in a fast moving technological world.  As businesses, we need to learn not only how to deal with this changing technology, but how to successfully integrate it into our businesses, to greatest effect.  Those who are most adaptable will survive and prosper.  Anything less will struggle.  Ensure you survive and prosper!  We are holding a free event 27th September 7:45 am where you can hear our expert panel present a range of insights and strategies specifically formulated to help you achieve Digital Success.   

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Storytelling in darkest Micronesia

Friday, 23 September 2016

As deepest winter hit Auckland it was with relief that PURE was commission to tell the story of PASAI (Pacific Association for Supreme Audit Institutes) and the first step was the 2 day journey flying Pohnpei, Federal State of Micronesia where the organisations congress was to be held during the first week of August.  

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Tell your Story. Build your Tribe. Be a brand that is loved.

Wednesday, 25 May 2016

Welcome to this months glimpse into the world of PURE in which we share some of our most recent work and highlight some of the results these projects have created.  

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Sweet Treats with Chelsea Sugar

Friday, 22 April 2016

Chelsea Sugar is a brand that is engrained in New Zealander's and one of our Iconic brands, When you think of baking needs you automatically think of Chelsea. Having been around for more than 130 years a lot of people think Chelsea is just about sugar. But thats not the case. Although they distribute nearly 200,000 tonnes of sugar a year to both retail and manufacturing they are also about educating bakers and New Zealanders. 

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Its not only big film shoots and bright lights!

Monday, 11 April 2016

As you may or may not be aware video is quickly becoming the most powerful and effective marketing tool for businesses.

1. Video Increases your Conversion Rates

Studies have shown that shoppers who viewed video were 174% more likely to make the purchase.

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New Zealand's First Commercial Wake Cable Park

Sunday, 03 April 2016

 

The sport of wakeboarding in New Zealand has only been available to those fortunate enough to own a high powered boat...  Until now!  New Zealand's first cable park is on course to be built in Auckland this year and PURE are delighted to be the video content and marketing partner.  

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Adventures, War and Evil in little old New Zealand

Monday, 14 March 2016

 

The MTV series the Shannara Chronicles has now hit own screens and is proving to be a hit.   The adaption of author Terry Brooks’ post-apocalyptic world was filmed last year in New Zealand and Viacom and MTV contracted PURE to create the behind the scenes videos to promote and market the show to a global audience.

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Is Your Video Marketing Really Working? 3 Ways to know for sure

Monday, 29 February 2016

 

Evaluating the effectiveness of your online video marketing efforts can be difficult for any business or organisation.  What are the metrics that really matter? There are three results that you need to be monitoring to assess you contents effectiveness. 

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Food Porn and Fish

Friday, 19 February 2016

 

At PURE we love any opportunities to shoot food content and we are stoked to be working with our friends at Sealord to create some beautiful content for their website. 

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New Zealand's Everyday Heroes

Thursday, 11 February 2016

 

St John is the frontline of New Zealand's emergency medical response providing accident first response services throughout New Zealand. But they also do so much more for local communities providing local support, medical services ,alarms, first aid, training, etc.  What's amazing is St John is a charity and receives very little government funding with a large portion of their staff numbers being made up of volunteers. 

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Fun in the Sun

Wednesday, 03 February 2016

Kiwi's love the outdoor life and are avid sailors and boaties. We spend countless hours on the water every year.  Unfortunately many of us are at risk from the sun and melanoma is something we should all be aware of.

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Full Moon and an old Mental Asylum

Monday, 01 February 2016

On a hot summers evening the team at PURE headed out to Kingseat to shoot Kiwi band Silence the City's latest music video for they’re new unreleased single 'Identity'.

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The long road to the Cape

Friday, 29 January 2016

For many years Honey has been know for its special properties especially New Zealand's manuka honey.  This stuff really is the wonder product and classed as liquid gold in some overseas markets. 

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The wheels in motion with Tyremax

Wednesday, 09 December 2015

 PURE were commissioned by leading tyre distributor to develop a full product range series of videos.  The videos cover each of their brands of tyre patterns and where shot across Auckland over three days.  

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Auckland’s City Rail Link with Jerome Kaino

Friday, 04 December 2015

In November Pure once again had the pleasure of working with 2 times Rugby World Cup winner Jerome Kaino to promote the new changes happening to Auckland with the City Rail Link.

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M.A Brainy Breakfast - Push Play

Thursday, 15 October 2015

At a recent Brainy Breakfast (hosted by the NZ Marketing Association) PURE founder, Jamie McKenzie spoke to over 370 of New Zealand's top marketing and advertising professionals about the Art of Storytelling using Video. .

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PURE produces latest TVC for Toro

Friday, 02 October 2015

We were delighted to once again provide our services to produce this years brand ad for Toro. Globally Toro is the leading mower brand with their mowers being the choice of the greenskeepers at many of the worlds top golf courses and sports fields such as St Andrew's and nearer to home - Eden Park.

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25th Nestlé Toque d'Or and Fast Turn Around Video!

Wednesday, 05 August 2015

This year saw the 25th Nestlé Toque d'Or competition and PURE was asked to capture the events of the day and have a video ready for launch within one our of the competitions completion.

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PURE onset shooting for MTV and The Shannara Chronicles

Tuesday, 04 August 2015

The MTV series soon to hit our screens will be the adaption of author Terry Brooks’ post-apocalyptic world The Shannara Chronicals. PURE was commissioned to shoot for 6 weeks during the production here in New Zealand. The mission was to film and create high quality video content to assist in the marketing of the up coming series.

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The Science of Storytelling

Tuesday, 04 August 2015

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories. And video is the ideal medium to use when storytelling

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Why you should consider Motion Graphics for your next video

Tuesday, 04 August 2015

Motion graphic videos can be the ideal way to create video content that is easy to follow, engaging and relaitively easy to produce.

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Does Your Video Need To Be In 4k?

Tuesday, 04 August 2015

4K is the most recent buzzword to hit the video world. It is the name for an ultra high definition resolution that is on the order of 4,000 pixals. Is 4K important for your next video or all hype.

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Trade Me Property steps up with video

Tuesday, 21 July 2015

Trade Me Property took their first steps in utilising video content marketing during their latest campaign to promote the property and real estate side of their business and trusted PURE to produce the videos.  The campaign has been crucial in re-positioning the brand in the real estate market with the growth of other competing property listing websites.

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Education = Profit

Wednesday, 10 June 2015

Unilever's food brand Continental recently commissioned us to produce one of a series of online videos aimed at educating their consumers about the ingredients that go into making their soup.  

Continental strongly believes in ensuring all the raw ingredients used in their products is produced in an ethical and sustainable manner. 

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Bentley spot filmed on IPhone 5s

Wednesday, 10 June 2015

So can you really shoot great content on an iPhone?  

Check out this latest video for Bentley shot entirely on the latest iPhone 5s.  Ok it wasn't just a standard iPhone.  The production company also used an assortment of bolt on lenses, stabilization rigs, etc.  But at the end of the day they produced a commercial that achieved a great look.  The entire project was also cut and edited on an ipad.  Just goes to show you how far technology has come.  

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Proud to be Aucklanders

Wednesday, 10 June 2015

Over the past few months we have been involved in producing a number of video for a selection of clients involving Auckland’s public travel network.  

We’ve grown to appreciate the changes that are being made to this wonderful city.  From the electrification of the rail network we'll see more electric trains on our major city lines.

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On set with Nadia Lim

Wednesday, 10 June 2015

We had a great day shooting two TVC's and a handful of web content recently for Avocado NZ featuring Nadia Lim.  Avo cheesecake has to be the winner of all the food sampled on the day!

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Phone us.
0800 PURE TV (0800 787388)
09 919 1909

EXECUTIVE PRODUCER
JAMIE MCKENZIE
021 500 121

Email us.
info@pureproductions.co.nz

EXECUTIVE PRODUCER
JAMIE MCKENZIE
jamie@pureproductions.co.nz

Visit us.
Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

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