When the country went into lockdown we realised we needed a way to help our community and clients.  Within 24 hours we had planned and launched the Expert Series and Facebook group

When it comes to video planning many companies struggle.  How should the video start? What should it include? And what do we want the audience to do?  Get it wrong and you're video is useless...

Having produced literally thousands of videos since 2003 we are experts at breaking down and simplifying a clients message to make powerful and hard working videos. 

We use a simple formula E.F.A 

For many New Zealand businesses video is a key marketing and sales tool to provide exponential growth.  If used correctly!  Which means using proven strategies and a robust plan. 

The old saying rings true ‘Fail to plan. Plan to fail’. 

If you're looking to explode your video marketing in 2019 here's a few things to watch out for...

With the explosion of Facebook Video you'd have to have been living under a rock to not realise how powerful it can be as a marketing tool. It's cheap, effective and relatively easy.  So why aren't more businesses leveraging this channel?  Here's our 5 basic tips to get to get you started. 

It wasn’t too long ago that everyone thought they could release some video content and with a hope and a prayer it would go viral.  So now we’ve moved past that phase how do we measure the effectiveness of video content?

Every year the Westpac Rescue Helicopter saves numerous lives but for every call out there is a cost of $5000 that must be raised by the charity.  So we're honoured to be one of the key sponsors for this year Rescue Run.

As deepest winter hit Auckland it was with relief that PURE was commission to tell the story of PASAI (Pacific Association for Supreme Audit Institutes) and the first step was the 2 day journey flying Pohnpei, Federal State of Micronesia where the organisations congress was to be held during the first week of August.  

Welcome to this months glimpse into the world of PURE in which we share some of our most recent work and highlight some of the results these projects have created.  

As you may or may not be aware video is quickly becoming the most powerful and effective marketing tool for businesses.

1. Video Increases your Conversion Rates

Studies have shown that shoppers who viewed video were 174% more likely to make the purchase.

The sport of wakeboarding in New Zealand has only been available to those fortunate enough to own a high powered boat...  Until now!  New Zealand's first cable park is on course to be built in Auckland this year and PURE are delighted to be the video content and marketing partner.  

The MTV series the Shannara Chronicles has now hit own screens and is proving to be a hit.   The adaption of author Terry Brooks’ post-apocalyptic world was filmed last year in New Zealand and Viacom and MTV contracted PURE to create the behind the scenes videos to promote and market the show to a global audience.

At PURE we love any opportunities to shoot food content and we are stoked to be working with our friends at Sealord to create some beautiful content for their website. 

St John is the frontline of New Zealand's emergency medical response providing accident first response services throughout New Zealand. But they also do so much more for local communities providing local support, medical services ,alarms, first aid, training, etc.  What's amazing is St John is a charity and receives very little government funding with a large portion of their staff numbers being made up of volunteers. 

Kiwi's love the outdoor life and are avid sailors and boaties. We spend countless hours on the water every year.  Unfortunately many of us are at risk from the sun and melanoma is something we should all be aware of.

For many years Honey has been know for its special properties especially New Zealand's manuka honey.  This stuff really is the wonder product and classed as liquid gold in some overseas markets. 

 PURE were commissioned by leading tyre distributor to develop a full product range series of videos.  The videos cover each of their brands of tyre patterns and where shot across Auckland over three days.  

In November Pure once again had the pleasure of working with 2 times Rugby World Cup winner Jerome Kaino to promote the new changes happening to Auckland with the City Rail Link.

We were delighted to once again provide our services to produce this years brand ad for Toro. Globally Toro is the leading mower brand with their mowers being the choice of the greenskeepers at many of the worlds top golf courses and sports fields such as St Andrew's and nearer to home - Eden Park.

This year saw the 25th Nestlé Toque d'Or competition and PURE was asked to capture the events of the day and have a video ready for launch within one our of the competitions completion.

The MTV series soon to hit our screens will be the adaption of author Terry Brooks’ post-apocalyptic world The Shannara Chronicals. PURE was commissioned to shoot for 6 weeks during the production here in New Zealand. The mission was to film and create high quality video content to assist in the marketing of the up coming series.

Motion graphic videos can be the ideal way to create video content that is easy to follow, engaging and relaitively easy to produce.

4K is the most recent buzzword to hit the video world. It is the name for an ultra high definition resolution that is on the order of 4,000 pixals. Is 4K important for your next video or all hype.

Trade Me Property took their first steps in utilising video content marketing during their latest campaign to promote the property and real estate side of their business and trusted PURE to produce the videos.  The campaign has been crucial in re-positioning the brand in the real estate market with the growth of other competing property listing websites.

So can you really shoot great content on an iPhone?  

Check out this latest video for Bentley shot entirely on the latest iPhone 5s.  Ok it wasn't just a standard iPhone.  The production company also used an assortment of bolt on lenses, stabilization rigs, etc.  But at the end of the day they produced a commercial that achieved a great look.  The entire project was also cut and edited on an ipad.  Just goes to show you how far technology has come.  

Over the past few months we have been involved in producing a number of video for a selection of clients involving Auckland’s public travel network.  

We’ve grown to appreciate the changes that are being made to this wonderful city.  From the electrification of the rail network we'll see more electric trains on our major city lines.

We had a great day shooting two TVC's and a handful of web content recently for Avocado NZ featuring Nadia Lim.  Avo cheesecake has to be the winner of all the food sampled on the day!