Imagine - you are looking for a product you really need and you start your quest with a Google search.  Clicking through a few sites you check out the about pages, store pages, product pages etc.  You think of a couple of brands who might have what you need and look them up too.  However, nothing grabs you, or meets your needs. You end your search with no purchase made.

When the country went into lockdown we realised we needed a way to help our community and clients.  Within 24 hours we had planned and launched the Expert Series and Facebook group

When it comes to video planning many companies struggle.  How should the video start? What should it include? And what do we want the audience to do?  Get it wrong and you're video is useless...

Having produced literally thousands of videos since 2003 we are experts at breaking down and simplifying a clients message to make powerful and hard working videos. 

We use a simple formula E.F.A 

The New Zealand Resident Doctors do an amazing job caring for our communities, so when we got a call from Allan Drew (Communications Officer) from the Resident Doctors Associations in early December asking for our help it was all hands on deck. 

If you're looking to explode your video marketing in 2019 here's a few things to watch out for...

With the explosion of Facebook Video you'd have to have been living under a rock to not realise how powerful it can be as a marketing tool. It's cheap, effective and relatively easy.  So why aren't more businesses leveraging this channel?  Here's our 5 basic tips to get to get you started. 

Dominos Pizza set out to become the first company in the world to deliver a commercial food item by drone to a real customer.  To capture such an event and to provide media agency globally with a high quality new release they engaged PURE to capture the action.

Every year the Westpac Rescue Helicopter saves numerous lives but for every call out there is a cost of $5000 that must be raised by the charity.  So we're honoured to be one of the key sponsors for this year Rescue Run.

As deepest winter hit Auckland it was with relief that PURE was commission to tell the story of PASAI (Pacific Association for Supreme Audit Institutes) and the first step was the 2 day journey flying Pohnpei, Federal State of Micronesia where the organisations congress was to be held during the first week of August.  

Chelsea Sugar is a brand that is engrained in New Zealander's and one of our Iconic brands, When you think of baking needs you automatically think of Chelsea. Having been around for more than 130 years a lot of people think Chelsea is just about sugar. But thats not the case. Although they distribute nearly 200,000 tonnes of sugar a year to both retail and manufacturing they are also about educating bakers and New Zealanders. 

As you may or may not be aware video is quickly becoming the most powerful and effective marketing tool for businesses.

1. Video Increases your Conversion Rates

Studies have shown that shoppers who viewed video were 174% more likely to make the purchase.

The sport of wakeboarding in New Zealand has only been available to those fortunate enough to own a high powered boat...  Until now!  New Zealand's first cable park is on course to be built in Auckland this year and PURE are delighted to be the video content and marketing partner.  

Evaluating the effectiveness of your online video marketing efforts can be difficult for any business or organisation.  What are the metrics that really matter? There are three results that you need to be monitoring to assess you contents effectiveness. 

At PURE we love any opportunities to shoot food content and we are stoked to be working with our friends at Sealord to create some beautiful content for their website. 

St John is the frontline of New Zealand's emergency medical response providing accident first response services throughout New Zealand. But they also do so much more for local communities providing local support, medical services ,alarms, first aid, training, etc.  What's amazing is St John is a charity and receives very little government funding with a large portion of their staff numbers being made up of volunteers. 

On a hot summers evening the team at PURE headed out to Kingseat to shoot Kiwi band Silence the City's latest music video for they’re new unreleased single 'Identity'.

For many years Honey has been know for its special properties especially New Zealand's manuka honey.  This stuff really is the wonder product and classed as liquid gold in some overseas markets. 

 PURE were commissioned by leading tyre distributor to develop a full product range series of videos.  The videos cover each of their brands of tyre patterns and where shot across Auckland over three days.  

At a recent Brainy Breakfast (hosted by the NZ Marketing Association) PURE founder, Jamie McKenzie spoke to over 370 of New Zealand's top marketing and advertising professionals about the Art of Storytelling using Video. .

We were delighted to once again provide our services to produce this years brand ad for Toro. Globally Toro is the leading mower brand with their mowers being the choice of the greenskeepers at many of the worlds top golf courses and sports fields such as St Andrew's and nearer to home - Eden Park.

This year saw the 25th Nestlé Toque d'Or competition and PURE was asked to capture the events of the day and have a video ready for launch within one our of the competitions completion.

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories. And video is the ideal medium to use when storytelling

Motion graphic videos can be the ideal way to create video content that is easy to follow, engaging and relaitively easy to produce.

4K is the most recent buzzword to hit the video world. It is the name for an ultra high definition resolution that is on the order of 4,000 pixals. Is 4K important for your next video or all hype.

Unilever's food brand Continental recently commissioned us to produce one of a series of online videos aimed at educating their consumers about the ingredients that go into making their soup.  

Continental strongly believes in ensuring all the raw ingredients used in their products is produced in an ethical and sustainable manner. 

So can you really shoot great content on an iPhone?  

Check out this latest video for Bentley shot entirely on the latest iPhone 5s.  Ok it wasn't just a standard iPhone.  The production company also used an assortment of bolt on lenses, stabilization rigs, etc.  But at the end of the day they produced a commercial that achieved a great look.  The entire project was also cut and edited on an ipad.  Just goes to show you how far technology has come.  

Over the past few months we have been involved in producing a number of video for a selection of clients involving Auckland’s public travel network.  

We’ve grown to appreciate the changes that are being made to this wonderful city.  From the electrification of the rail network we'll see more electric trains on our major city lines.