After a quick studio kitchen shoot in Auckland we headed to Gisborne, the home of pumpkin growing in New Zealand. There we found out exactly how local farmers and pumpkin processors were working with Continental to create great tasting ingredients in a sustainable manner.
The series of videos will eventually be pushed out socially and through a variety of websites and will show consumers exactly how and where ingredients are grown and produced.
After a few days enjoying small town NZ hospitality and learning more of the story, we're now in the post production phase of the videos.
This production is a great example of how one of the world's largest brand's can advertise and educate consumers about the value and quality of their products, without having to produce an expensive global TV ad campaign. In this production the client is embracing branded video content that engages and educates the audience.