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The Science of Storytelling

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories. And video is the ideal medium to use when storytelling

Brand storytelling is most effective when we focus understand different functions of the brain related to understanding and perception. The most simple fact to understand is that the brain processes images 60 times faster than text. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories. Here are some interesting facts: 92% of consumers want ads that feel like stories 1 minute of video is equal to 1.8 million words 65% of people will visit a website after viewing a the video Most people retain 95% of the information in a video compared to 10% of text 20% of viewers abandon a video within the first 10 seconds 60% of viewers abandon video regardless of the videos length It is predicted 74% of web traffic in 2017 will be video Adding video to a homepage can incresae conversions by 90% 80% of online visitors will watch a video whicle only 20% will read text

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