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Its not only big film shoots and bright lights!

As you may or may not be aware video is quickly becoming the most powerful and effective marketing tool for businesses.

1. Video Increases your Conversion Rates

Studies have shown that shoppers who viewed video were 174% more likely to make the purchase.

2. Video can Boost The SEO Of Your Website

The use of video increases your website’s search engine ranking because the majority of the major search engines give preference to pages that include video, and pages that contain video are more likely to receive back links.

3. Video Improves your Customer Satisfaction

Video can be simple and easy to understand if its done correctly, it aids customer comprehension of products and services. Did you now that customers who watch videos are less likely to return products or lodge complaints (52% less likely, in a 2012 study by Website Magazine.)

What are the Best Kind Of Video To Market Your Business?

Videos are most effective when they are short and simple, they can be extremely informative...and funny!

When it come to animated videos they can be all of the above.

The 6 Benefits of Animated Videos:

1. Animated Videos can be Eye-Catching and Attention-Grabbing

Animation uses simple lines, bright colours, and constant movement to keep your viewer’s attention glued to the screen. The viewer automatically wants to watch it – that’s why children love cartoons!

2. Animated Videos Are Easy To Understand

Animation is a great way to convey your message in a clear, simple manner. Your animated video can include charts and graphs that are more easily comprehended because they move and can flow along with a voiceover 

3. Animated Videos Appeal To Everyone

The great thing about animation us that it has no real age, race, or nationality. As the Internet is becoming a global marketplace, you want your videos to appeal to all walks of life in all corners of the globe

4. Animated Videos Can Be Used For Any Product, Service, Or Topic

You may think that using animation isn’t “serious” enough for some uses, but animation makes a complex or difficult topic more accessible and interesting, and less intimidating. Take a look ate the Oscar-winning film “Argo”, which used a cartoon/animated sequence as an introduction to the history and politics of Iran.

5. Animated Videos Are Excellent For Brand Development

Animation allows you to put your brands stamp on video by incorporating logos, colour schemes, and brand images. With animation, your worlds can evolve without fundamentally changing – this allows you to build recurrent themes and brand icons over a series of videos.

6. Animated Videos Are Professional

As the use of online videos becomes more popular, the Internet is flooded with low-quality, homemade movies from shady characters. Since animation can’t be whipped up by any old person, an animated video automatically indicates reliability and substance.

No matter what your business, video is one of the smartest investments you’ll ever make. So what are you waiting for? Sit down, get brainstorming, and imagine how your message can become truly animated!

Take a look at some examples of animation that Pure have created!

Graphics Showreel - Click to Play 

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0800 PURE TV (0800 787388)
09 919 1909

021 500 121

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Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

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