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Welcome to this months glimpse into the world of PURE in which we share some of our most recent work and highlight some of the results these projects have created.  

St John Annual Fundraising Appeal 2016 - TV Commercials & Online 

April saw the launch of the St John's Annual Fund Raising Campaign and PURE were commissioned to produce this years TV commercials and online content.  

The campaign features seven stories from real life ambulance officers which has led to fantastic results for this years donations.  

Jan Wilkinson | St John Marketing Communications Manager
"The campaign has been a real success.  People identify with our ambulance officers in uniform and connect with their heartfelt stories of how we help. Many people still don’t realise we rely on donations and can only do what we do with their help. This year due to careful media and PR planning we managed to achieve a high amount of awareness through a number of cost effective channels including TV and video.

Working with PURE couldn’t be better – Jamie has a special talent of being able to help people tap into their emotional stories in a very genuine and heartfelt way. Working with PURE is easy, nothing is a problem and they add real value by really understanding your objectives and delivering solutions that work”.

Click here to support St John and make a donation

Chelsea Sugar - Online Content

 The month of May saw us in production for a series of 14 online videos to promote one of New Zealand's oldest and most iconic brands – Chelsea Sugar.

Our brief was to produce kiwi styled baking videos to show how easy traditional recipe baking can be and to capture the classic ‘sharing’ moment between families and generations that baking provides.  The videos have been launched on Facebook and Chelsea.co.nz. The first video in the series, Anzac Biscuits has achieved approximately 60,000 views and 360+ shares within a few short weeks.  

Check out the videos

Silence the City – Music Video

Auckland band Silence the City gave PURE artistic freedom to produce their latest NZ on Air funded music video 'Identity'.  The video was set in the former psychiatric hospital Kingseat in which director Jamie McKenzie aimed to capture the story of a person loosing their mind which was portrayed by the incredible dance talents of Phoebe Jeurissen from Diamond Dance.  

The band has selected PURE to produce their next music video for the track “Voices” which is now in production and due to be released early July.

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0800 PURE TV (0800 787388)
09 919 1909

021 500 121

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Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

Associate partnering companies in Wellington, Christchurch, Sydney, Brisbane, Perth, North America, South America, London and Europe.