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How to win mass public support in 3 weeks?

The New Zealand Resident Doctors do an amazing job caring for our communities, so when we got a call from Allan Drew (Communications Officer) from the Resident Doctors Associations in early December asking for our help it was all hands on deck. 

The Resident Doctors Association was in negotiations with the local District Health Boards about the Doctor’s new contracts.  Negotiations were strained and strikes loomed. 

The Resident Doctors needed to quickly to inform the New Zealand public of their challenging position in the contract negotiations and win their support. 

On the 11th December PURE got the green light to proceed.  And with just three weeks to plan and book TV airtime and write and produce four television commercials there was no room for error. 

With scripts being finalised on set the ads were shot on the 15th December and uploaded to the TV stations just four days later. 

The ads have provided strong support for the Doctors and shown extremely high message recall. 

Watch the full story with Allan Drew – Communications Officer Resident Doctors Association 

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