PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.
We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.
We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design.
Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.
For over a decade we've stayed true to one simple philosophy "do great work".
Customer's Story: Luxury Charter Crusie New Zealand
When Craig Armstrong, owner of luxury charter business Crusie New Zealand engaged PURE to promote the luxury charter vessel Rua Moana, we knew that it was the experiences his company offered that was the essence of the story we needed to communicate. In this video, Craig shares his experience of working with PURE.
Customer's Story: 2380% Sales Increase
It's been said the TV advertising is dead. However, when you look at the reach and data of National TV advertising campaigns aired across both traditional TV and OnDemand it's clear to see that TV is still a powerhouse for certain brands. In this client story, we discover how consumer brand Quarterpast achieved a 2380% increase in sales after the PURE team took their brand to TV.
Mike Pero is an iconic brand in New Zealand so it was a real honour to produce the companies annual brand TVC. With a script and idea locked down the challenge was getting the final TVC's ready to be aired within the 4 week deadline. Dodging lockdowns, rain storms and everything between the PURE team pulled out all the stops to get the ads produced on time for one.
TV Commercial Behind the Scenes
In the behind the scenes video we take on set set with the latest TVC shoot for Quarterpast drinks. With the stunning Te Aria lodge as a location and iconic Kiwi Rachel Hunter featuring in each of the three ads all we needed was the weather to pay ball!
SRW 'The Pursuit of Ageing Well'
As a science based nutraceutical start up SRW is pioneering the way we age. They need a brand video that told their story in a highly compelling yet authentic way. PURE provide a creative approach by asking everything people what ageing really meant to them.
TV Commercial "It Definitely Helps'
When iconic hospitality brand Shott Beverages launched their consumer brand Quarterpast they called PURE to create their first TV brand launch. Providing full production PURE services including; creative, scripting, production and media placement assistance as well as sourcing the Kiwi icon Rachel Hunter to feature in the series of ads.
When New Zealand brand Health Basic's came to PURE with an urgent project we rose to the challenge. With only 10 days to create a brand video to launch their new brand and packaging into the Chinese market we got to work scripting and then designed a creative approach using stock footage and animated pack shots to bring the video to life.
As New Zealand's largest cement producer, Golden Bay provides cement to the majority of the nations construction industries and when they implemented a full scale upgrade of the plant over a 12 week total shutdown period they called on PURE to tell the story and document how this organisation is becoming more sustainable on a global stage.
At FC International, they see the construction industry differently. From 4D planning, management consulting to claims and disputes - FCI aim to make the construction process simple and stress free.
School Profile: MORE Potential
Rangitoto College is the Southern Hemisphere's largest school with a large number of international students. This video was produced to attract students from around the world and showcase the schools unique points of difference.
Company Profile: That's Our Word
Being able to succinctly communicate what your business does and what makes it unique in today's digital world is now imperative. Beatty's, a global driveline specialist company, understood this and commissioned PURE to create them a profile video to help them increase market share and brand exposure.
Video 101: Animation in 30 seconds
The PURE Video 101 video series helps our clients to understand how best to plan, produce and optimise video content to grow their businesses. In this video, we explain the different types of animated videos and how best to use animation.
Underwater Baitsetter: The Revolution of the Long Line Industry
Reducing bird bycatch in the fishing industry is crucial to maintaining a sustainable image with the consumers of today. The Underwater Baitsetter revolutionises the process of setting baits with stealth to protect seabirds. This is their story...
Suzuki: Team Behind the Team
With the Netball World Cup looming Suzuki New Zealand wanted us to create some branded content featuring the Silver Ferns. So we decided to get a glimpse into what makes some of the Silver Ferns tick. The videos were featured as TVC's, On Demand ads, stadium digital signage, social media content.
2021 Aerial Showreel
This video highlights PURE's range of aerial and drone work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
2021 Animation Showreel
This video highlights PURE's range of animation work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
This video highlights PURE's range of work, from TV commercials and online content through to internal corporate communications. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
Customer's Story: How ELF used video to tell their brands story
Peter Escott (GM Marketing and Communications, ELF) shares how Equipment Leasing and Finance used video to tell the story of their six business and the value they got working with PURE.
Customer's Story: How Chelsea Sugar used video to boost SEO and web traffic
As one of New Zealand's oldest brands Chelsea Sugar has stepped up to use video to dramatically increase their brands exposure. Tracey McKay (Marketing Manager, Chelsea Sugar) shares her insights to developing a video strategy across facebook, Youtube and websites to develop strong brand loyalty and exposure and why PURE were the perfect fit.
Customer's Story: How MYOB use video to engage with their audience
MYOB need to be constantly engaging with their audience. To do this they use video - a lot of video. And with PURE as their preferred supplier we get to make the process fast, easy and enjoyable. Jonathan Healey (MYOB Social Media Specialist New Zealand) shares his experiences using video and working with PURE.
Customer's Story: How to Win Mass Public Support in 3 Weeks
When the Resident Doctors Association contact PURE in December 2018 explaining their need for a last minute TV commercial we pulled out all the stops. In just three short weeks we had written and produced the series of ads and made sure airtime and media placement was booked. Check out Allan Drews ( Communications Officer - RDA) story of the project and how PURE ensured it was a total success.
Animated Explainer Video
Tax is never the most engaging subjects…but with the clever use of hand drawn animated characters and a quirky script this video does the job. Tax is never the most engaging subjects…but with the clever use of hand drawn animated characters and a quirky script this video does the job.
Hear for you Sione
Not many people have heard of Equipment Leasing & Finance, even though it owns some of New Zealand's most successful businesses. So our brief was to create video profiling ELF and it's six companies including heavy plant machinery, financing and even electric share cars.
When the band Silence the City told us the story of how the lyrics to their track 'Voices' came about we knew we wanted to capture the message. With the oceans in danger and over fishing rife we contacted Sea Sheppard and they opened their vault of footage to use to be used in any way we saw fit.
The competitive FMCG sector meant Avalanche Coffee was getting lost on supermarket shelves. So PURE developed a creative approach that provided and high value ad for a fraction of the usual costs.The ad resulted in them selling out of stock across the majority of the supermarkets they stocked.
Every 40 seconds someone in the world takes their own life – in New Zealand, many are our young people, especially our Maori and Pasifika youth. This video was an honour for us to produce for the young people preventing suicide by asking you to listen to their plea. Be B.R.A.V.E.
The New Boy
This commercial was produced for Sign Language Week as part of the 7 Sign in 7 Days campaign. The spot tells the story of a young deaf boy on his first day at a new school. The ad had great cut through and the 7 Sign in 7 Days campaign has proved to be the most successful campaign Deaf Aotearoa have had to date.
In a land led by the dairy industry and cow's milk products we were intrigued when first commissioned by New Zealand start-up Spring Sheep Milk Company to capture their new farm operation in Taupo. The secret to great sheep milk production is to ensure the sheep are happy. This video was one of a series to assist the companies launch into overseas markets.
When Unilever contacted us to produce a video about the sustainable pumpkins used in their Continental Soup range we decided it would be a great plan to take one of the organisations in-house chef out to rural New Zealand and find out how the pumpkins are grown and produced and how they are sustainable.
Discovery Launch 2015
A last minute video was required to produced within a morning to promote the weekend public launch of the new Landrover Discover. PURE took up the challenge starting with the PURE drone capturing sunrise….5 hours later the video was being promoted on Facebook with 10,000 views in hours.
Kiwis love Avocados! But many of us don’t actually realize that they are the most nutritionally complete fruit in the world! Our ‘Amazing Anytime ‘ campaign consisted of a number of 15-second TVC's featuring celebrity chef Nadia Lim and then longer Youtube instructional videos
With Sealord being one of the largest suppliers of seafood to Kiwis people often see them as doing the wrong thing. Sealord in conjunction with Pure created a video to show that they work hard to do the right thing and are always looking at ways to be more sustainable.
Love the Game
Toro are the world leading in lawn maintenance machinery and have a strong relationship with many of the world’s most prestigious golf courses and sporting grounds including St Andrews and Eden Park so the Zero Turn is a consumer mower with strong commercial roots.
Chelsea's Favourite Chocolate Cake
Chelsea is one of New Zealand’s oldest brands. Their brief was for us to develop a series of social videos that would feature traditional baking recipes in an easy to follow manner and that captures the ‘sharing’ moment baking provides families.
When the band Silence the City approached us to produce their latest track 'Identity' we knew it was a great opportunity to try some new looks and techniques in post production. Director Jamie McKenzie developed a loose storyline and after some studio based green screen filming and one location shoot at Kingseat on a full moon the team at PURE went to work to develop this video.
Over the past 15 years we’ve refined our processes and honed our craft to provide outstanding results for our clients. We've worked across a variety of sectors including FMCG, finance & insurance, health & education, infrastructure & construction, trade & export, NGO’s and charities.
When you work with us our core aim is to create hard working media that achieves your objectives.
To do this we have a specific process that begins with establishing your audience and discovering what drives them. We then craft your video story using the very best equipment and filmmakers.
But we don't stop there. Great content is useless unless it gets seen.
Our suite of cost effective, online video marketing packages are designed to deliver powerful results.
There has never been a better time to implement video marketing to grow your business.
The guys at Pure Productions are amazing - we have used them for several video shoots and they have been awesome. Nothing is ever a problem, they listened to exactly what we wanted and delivered even more. I would highly recommend them to anyone looking for a high-quality video provider but not only that a company who are professional in every aspect of their work.
It was like the team at PURE had already said "Yes we can do it" even before we had called them up. Incredibly professional and flexible from the get go. The project had multiple location changes and last minute details being received but Jamie and the team didn't even blink an eye at it all. Really please with their work and the end product looked fantastic. Highly recommended.
Working with PURE is a great, professional experience. I would thoroughly recommend anyone to work with them. They really listen to what you're trying to achieve, offer advice and guidance as to how to meet those objectives and really put their hearts and souls into the final product - ensuring the client gets exactly what is wanted, on time and looking sharp. They're definitely a lot more dynamic and
I've had the pleasure of working with Jamie on a number of occasions (photo shoots and video productions). He came highly recommended from a former colleague. Jamie is professional, creative, pragmatic and incredibly easy to work with. He has always delivered on time and on budget and we couldn't be happier with the results. I'd recommend Jamie and PURE to anyone looking for brilliant, cost competitive visual productions and for someone that won't just follow a brief, but work really hard to improve on it.
Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand
PO BOX 331001
Takapuna, Auckland 0740