How can we help you?

Media that works


The experts in video content creation


PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.

We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.  

We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design. 

Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.

For over a decade we've stayed true to one simple philosophy "do great work".

  • All
  • Showreel
  • Commercials
  • Corporate
  • Music
  • Testimonials
How we add value to your business...

Over the past 15 years we’ve refined our processes and honed our craft to provide outstanding results for our clients.  We've worked across a variety of sectors including FMCG, finance & insurance, health & education, infrastructure & construction, trade & export, NGO’s and charities.

When you work with us our core aim is to create hard working media that achieves your objectives.  

To do this we have a specific process that begins with establishing your audience and discovering what drives them.  We then craft your video story using the very best equipment and filmmakers.  

But we don't stop there. Great content is useless unless it gets seen.

Our suite of cost effective, online video marketing packages are designed to deliver powerful results.

There has never been a better time to implement video marketing to grow your business.









Meet our team..
Our team of international talent is a mix of creatives, designers, marketeers, filmmakers and producers that all share the same core values; passionate, professional, down to earth and adventurous.

  • Jamie McKenzie

    Jamie McKenzie

    Producer / Director

  • Richard Parker

    Richard Parker

    Post Production Manager

  • Nicole McKenzie

    Nicole McKenzie

    Production Manager

  • Chris Howden

    Chris Howden

    Creative Director & Writer

  • Daryl Habraken

    Daryl Habraken


  • Russell Taylor

    Russell Taylor


  • Dan Lutterman

    Dan Lutterman

    Video Creator

  • The Stig

    The Stig

    Social Media

  • Strahan Groves

    Strahan Groves


  • Frankie


    'The Boss'

Producer / Director

Jamie McKenzie

Over the past two decades Jamie has become a master of his craft as a filmmaker, storyteller and marketer. His creative style, perception and technical know how matched with his marketing and entrepreneurial expertise has seen him produce literally thousands of hours of content for variety of clients and industries around the world. 

Originally starting out in one of London’s most successful production houses he has gone on to film content in over 60 countries including extreme environments, aerial and underwater filming.  He’s written and directed commercials and corporate communications across a mix of sectors and developed PURE to be one of New Zealand's most respected boutique production companies. With an energy for business he has also started and sold a number of businesses within New Zealand.  He is a member of the Cinematographers Society of New Zealand, New Zealand Advertising Producers Group and the New Zealand Marketing Association and currently supports Melanoma New Zealand and Hospice.

Post Production Manager

Richard Parker

After several years working in the post-production houses of London's media capital Soho, Richard joined the Pure team in 2010 and is now a partner in the company. His broad range of skills including editing, colour grading, motion graphics and compositing means he adds a dynamic element to every production he works on.

Production Manager

Nicole McKenzie

Nicole makes sure the gears turn behind the machine. From finding locations and booking crews to making sure the coffees hot and the crew’s well fed. Attention to detail and a can do attitude ensures each production goes to plan.

Creative Director & Writer

Chris Howden

Chris Howden is one of New Zealand’s global creative directors with successful tenures in London, New Zealand, Asia and the Middle East.

A graduate of the famous Watford College copywriting course, he began his advertising career in London in the 80s.  There he worked at BBDO, London. After 6 years in advertising in Europe, Chris was headhunted by Saatchi and Saatchi, New Zealand.

In New Zealand his work had an immediate impact and he won numerous local and international awards for his work on brands like  NZPost, BP, Lucozade, Beefeater, Tabasco and Molenberg.

After 13 years in New Zealand with long stints at Colenso and Ogilvy, Chris headed overseas for 10 years working in Malaysia, Dubai and Thailand and Vietnam.

Returning to New Zealand, he helped create the specialist agribusiness agency Tracta, before returning to Auckland to join at NZME as Creative Director. 

In 2017 Chris formed his own company Profanity and is our resident creative and copy mastermind. 


Daryl Habraken

With over 15 years of experience, Daryl is our resident cinematographer. His wealth of experience capturing award-winning footage from around the world means he is comfortable in any environment or situation he encounters.

He also works as voice and screen talent for some of New Zealand's largest brands.


Russell Taylor

Russell is an Aussie born illustrator/animator who loves wine, pizza and picture drawing.

Has been working as an illustrator from age 4 with a notable increase in aptitude over the last few decades when he also picked up a few animation techniques that he has mostly used for advertising across digital, broadcast and print.

As our resident animator and illustrator Russell has a unique skill at being able to quickly bring ideas to life with a range of styles that always impress.

Video Creator

Dan Lutterman

Dan is our young up and coming star. He works closely within our post-production team and has a strong creative flair and the ability to quickly master new skills.

Social Media

The Stig

We don't reveal our social media secret source but suffice to say our team of offshore social media experts have spent 8 figures across the key social media channels over the past few years.

When we decided to start offering a total social solution we decided it had to be Worldclass. So we have partnered with a team we refer to as 'The Stig' of Social Media. They let the results do the talking


Strahan Groves

Strahan is the guy that makes sure we all get paid and the financials runs smoothly. With a passion for all things quirky and like all good accountants, we have no idea what he gets up to in his spare time.

'The Boss'


Every Auckland agency these days seems to have a resident dog.

We're unlucky to have a small, black Frenchie that is capable of clearing a room in seconds (if you catch the drift).

She maybe small but she's fearless.

Trusted by...
  • 42 Below

  • Ad-Hoc

    True safe pair of hands through the planning, shoot and edit stages. Wouldn't hesitate to engage Jamie again.


    Jamie and Richard were great to work with! Our team had concerns about setting up filming for our store remotely with no one present to guide the shoot, but Jamie made the process easy, followed through with the brief and delivered the assets in time.

    AG Tech

    Super good to deal with! We had a tight time frame, the weather wasn't great, Jamie made it work. Cheers!!

  • AIS

    Professional service and quick turnaround. Quality product. Good team.

    Alpha One

  • Ambient Group

    All the ideas & treatments have been awesome.


    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

    Ascot Radiology

    Jamie and the team at Pure were fantastic to deal with - friendly, accommodating and absolutely professional. They were also very patient with us taking so long to make decisions! We would definitely recommend them to any other business wanting a fantastic video production service.

  • Auckland

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

    Auckland Council

    Professional, friendly and creative: all you could want in a video production team. Produced a 3-min video with graphics for a client. Excellent final product and well-received all-round. Highly recommended.


    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

  • Avalanche Coffee

    Baradene College

    I think the video looks great and really captures the essence of Baradene. The team were fantastic to work with and made it such a fun simple process.

  • Baxter Healthcare

    Pure was great to work with.

    Beef & Lamb

    Flexibility, patience, professionalism and great value for money are Pure’s hallmarks. Their relentless enthusiasm never wavered and every production has exceeded our expectations on all fronts

  • Bell Tea

    Best Foods

    Best Start

  • Blacksand


    We have worked with Jamie and his team on a number of projects and always had a awesome outcome. They are quick, professional and very responsive to our feedback...would highly recommend.


    We were extremely happy with Pure Productions and their service, great to work with and friendly

    Blind Foundation

  • BrandWorld

    British Council


    The team at Pure are amazing to work with. They meet the brief perfectly every time and do an incredible job of telling our company's stories.
    They make our employees feel at ease and confident when being filmed, and truly understand the needs of our business.

  • Carter Holt Harvey

  • Charles Sturt University


    Great team, fast, and great video results. I highly recommend Pure.


    Our most recent direct response TVC created by PURE has resulted in a jump in new customer requests.

  • Club Physical

  • Code Blue


  • Courier Post

    Custom Residential

    No Comparison between pure and other production companies

  • DB Breweries

    I'm already recommending PURE, as these guys have an interest to deliver quality stuff

    Dempsey Wood

  • Ellis & Co

    Extremely professional and their work is of an International standard.


  • Fletcher Building

  • Fletcher Steel

    Flight Centre


  • Food In A Minute

    Foundation For Youth Development

  • Freightways


    Fantastic team that turned a professional video around for us at very short notice with limited filming time....and we needed the final copy less than 48 hours later! Absolutely hit the mark of what we required and would definitely recommend them to others. Pure have the ability to take a very broad brief and turn it into an outcome that is beyond your expectations Thanks so much Pure! :)

    Fulton Hogan

  • Greenfleet

    Halberg Disability Sport


  • Harbour Sport

    Pure Productions were charged to create a promotional video for the annual Harcourts Cooper and Co. Shore to Shore 2019 Fun Run. They were easy to deal with, delivered content quickly, and produced a stunning film to be enjoyed for years to come!



  • Harveys Real Estate

    The guys at Pure Productions are amazing - we have used them for several video shoots and they have been awesome. Nothing is ever a problem, they listened to exactly what we wanted and delivered even more. I would highly recommend them to anyone looking for a high-quality video provider but not only that a company who are professional in every aspect of their work.


    Jamie at Pure Productions is a pleasure to work with right through from the quoting process to delivery of the final well crafted video content.

  • Holdson

    Good team, communicate well and would be happy to recommend as I know and trust the service level provided.

  • Hudson Films

    It was like the team at PURE had already said "Yes we can do it" even before we had called them up. Incredibly professional and flexible from the get go. The project had multiple location changes and last minute details being received but Jamie and the team didn't even blink an eye at it all. Really please with their work and the end product looked fantastic. Highly recommended.

    Hydro Revolution

  • Infotools

    Great working with Jamie and his team on a video tutorial. The work was done quickly and easily, and it looks fantastic. Thanks!

    Ingram Micro

    Jamie and the team at Pure have done an amazing job throughout our work with them. Mentoring us through the filming process and then producing professional videos which we are proud to share with the world.
    Would highly recommend! Thanks Team!

  • Intergen

    James Crisp

  • Kensington Swan

  • Kiwibank

    Knight Frank

  • L'Oreal

    Pure really captured the essence of our brand. The result was just stunning.

  • Landrover

    Le Va

    Awesome work from the team! Being part of the team that work at Le Va having Jamie and the team support us with our videos for our Violence Prevention programme was awesome. They were able to bring our visions to life that uplifted our message in a relevant and professional way.

  • Lion Nathan


  • Marketing Association


    Working with PURE is a great, professional experience. I would thoroughly recommend anyone to work with them. They really listen to what you're trying to achieve, offer advice and guidance as to how to meet those objectives and really put their hearts and souls into the final product - ensuring the client gets exactly what is wanted, on time and looking sharp. They're definitely a lot more dynamic and up-beat than other production companies I've worked with in the past - good news for you, if you're wanting to take your brand into the future.

  • Massey University

  • Mediaworks

    Melanoma NZ

    Excellent people to deal with. Organized, professional, high quality. Our relationship has been outstanding.

  • Microsoft

    Ministry of Education

    The team at Pure Productions genuinely cared about our project and could see the value on what we were trying to do, so supported us in bringing our ideas to life. 

  • Ministry of Health

  • National Geographic

  • Northstar

    NZ Avocado

    NZ Trade Group

  • Ooh Media

    I have been working with Pure Productions for a few years now and find them to be very efficient and great to work with. The footage they capture is extremely high quality and I would recommend using this company to anyone looking to showcase their business.

  • Parker Hannifin

  • Peak Pilates

    Pitney Bowes

  • Plexure

    Really professional. Turned around a project in a nanosecond and the outcome was great quality. Easy to deal with and excellent value for money. Highly recommend.

    Polynesian Spa


  • Primepac


    We had a really great experience working with you and really appreciated being able to work closely with you in all aspects of the production. The communication was excellent

    Property Brokers

  • Propspeed

    Great product, delivered well with people that understand our product and brand

    Ray White

  • Red Bull

    Rixen NZ

    Jamie's has the pulse of what the public want and understand. His extensive experience and feel for the market and media landscape enable him to offer the best advise and deliver high quality content.

  • Sanipod

    We've enjoyed really positive experiences with Pure and have particularly enjoyed the enthusiasm and skill applied to our projects 

  • Sidekicker

    Signature Homes


    Working with Jamie and the team was an absolute pleasure. They were 'çan-do' all the way, and embraced my requests for changes with positivity and enthusiasm. The Pure team are slick professionals and the results show it. I recommend them highly.

  • Smartsims


  • Southern Cross Healthcare

    Spring Sheep Dairy

    I've had the pleasure of working with Jamie on a number of occasions (photo shoots and video productions).  He came highly recommended from a former colleague. Jamie is professional, creative, pragmatic and incredibly easy to work with.  He has always delivered on time and on budget and we couldn't be happier with the results. I'd recommend Jamie and PURE to anyone looking for brilliant, cost competitive visual productions and for someone that won't just follow a brief, but work really hard to improve on it.

  • St John

    Listened and understood our challenges and came up with great solutions.


    Easy going friendly staff who off value for money and are flexible

  • Taylors College

    Te Pou

    Expert, flexible, Professional

    The Coffee Club

  • The Warehouse

    Tindell Foundation

  • Todd Property


    PURE produce all of our Video and TVC's.  Jamie is extremely creative and focussed on sales results.  Good strategic marketer also!

  • Total Cover

    Traff1k Digital

    We have worked with Pure Productions for over a year now and are always impressed with the quality and consistency they provide! Thanks guys, highly recommend!

  • Trelise Cooper

    We love their creative flair and commitment. Pure always produced clips that really made a difference for our business on a really tight deadline.



  • Unicrest

  • Unilever

    Universal Homes

    Urban List

  • Visual Domain

    Pure Productions have always produced great quality work, with a fast turnaround time, which suits our clients needs. We would have no reservations in recommending them to our clients and other production houses looking to source crew in NZ.


    They were very, very skilled at interpreting our needs and delivering on that.


    We worked with Jamie to create an animation for a brand launch in March 2020. They built on our idea, and introduced some great thinking. Easy to work with - super practical, highly recommend Jamie and his team.

  • Westfield

    Westpac Rescue Helicopter

    Whitecliffe College of Arts and Design

  • Yoogo Share

Friday, 16 January 2015 13:26


Written by
Rate this item
(0 votes)
Read 1186708 times Last modified on Wednesday, 21 January 2015 14:14
Get in touch we'd love to work with you...

Phone us.
0800 PURE TV (0800 787388)
09 919 1909

021 500 121

Email us.


Visit us.
Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

Associate partnering companies in Wellington, Christchurch, Sydney, Brisbane, Perth, North America, South America, London and Europe.