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The experts in video content creation

 

PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.

We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.  

We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design. 

Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.

For over a decade we've stayed true to one simple philosophy "do great work".





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How we add value to your business...


Over the past 15 years we’ve refined our processes and honed our craft to provide outstanding results for our clients.  We've worked across a variety of sectors including FMCG, finance & insurance, health & education, infrastructure & construction, trade & export, NGO’s and charities.

When you work with us our core aim is to create hard working media that achieves your objectives.  

To do this we have a specific process that begins with establishing your audience and discovering what drives them.  We then craft your video story using the very best equipment and filmmakers.  

But we don't stop there. Great content is useless unless it gets seen.

Our suite of cost effective, online video marketing packages are designed to deliver powerful results.

There has never been a better time to implement video marketing to grow your business.

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Meet our team..
Our team of international talent is a mix of creatives, designers, marketeers, filmmakers and producers that all share the same core values; passionate, professional, down to earth and adventurous.

  • Jamie McKenzie

    Jamie McKenzie

    Producer / Director

  • Richard Parker

    Richard Parker

    Post Production Manager

  • Nicole McKenzie

    Nicole McKenzie

    Production Manager

  • Chris Howden

    Chris Howden

    Creative Director & Writer

  • Daryl Habraken

    Daryl Habraken

    Cinematographer

  • Russell Taylor

    Russell Taylor

    Animator

  • Dan Lutterman

    Dan Lutterman

    Video Creator

  • The Stig

    The Stig

    Social Media

  • Strahan Groves

    Strahan Groves

    Accountant

  • Frankie

    Frankie

    'The Boss'

Producer / Director

Jamie McKenzie


Over the past two decades Jamie has become a master of his craft as a filmmaker, storyteller and marketer. His creative style, perception and technical know how matched with his marketing and entrepreneurial expertise has seen him produce literally thousands of hours of content for variety of clients and industries around the world. 

Originally starting out in one of London’s most successful production houses he has gone on to film content in over 60 countries including extreme environments, aerial and underwater filming.  He’s written and directed commercials and corporate communications across a mix of sectors and developed PURE to be one of New Zealand's most respected boutique production companies. With an energy for business he has also started and sold a number of businesses within New Zealand.  He is a member of the Cinematographers Society of New Zealand, New Zealand Advertising Producers Group and the New Zealand Marketing Association and currently supports Melanoma New Zealand and Hospice.

Post Production Manager

Richard Parker


After several years working in the post-production houses of London's media capital Soho, Richard joined the Pure team in 2010 and is now a partner in the company. His broad range of skills including editing, colour grading, motion graphics and compositing means he adds a dynamic element to every production he works on.

Production Manager

Nicole McKenzie


Nicole makes sure the gears turn behind the machine. From finding locations and booking crews to making sure the coffees hot and the crew’s well fed. Attention to detail and a can do attitude ensures each production goes to plan.

Creative Director & Writer

Chris Howden


Chris Howden is one of New Zealand’s global creative directors with successful tenures in London, New Zealand, Asia and the Middle East.

A graduate of the famous Watford College copywriting course, he began his advertising career in London in the 80s.  There he worked at BBDO, London. After 6 years in advertising in Europe, Chris was headhunted by Saatchi and Saatchi, New Zealand.

In New Zealand his work had an immediate impact and he won numerous local and international awards for his work on brands like  NZPost, BP, Lucozade, Beefeater, Tabasco and Molenberg.

After 13 years in New Zealand with long stints at Colenso and Ogilvy, Chris headed overseas for 10 years working in Malaysia, Dubai and Thailand and Vietnam.

Returning to New Zealand, he helped create the specialist agribusiness agency Tracta, before returning to Auckland to join at NZME as Creative Director. 

In 2017 Chris formed his own company Profanity and is our resident creative and copy mastermind. 

Cinematographer

Daryl Habraken


With over 15 years of experience, Daryl is our resident cinematographer. His wealth of experience capturing award-winning footage from around the world means he is comfortable in any environment or situation he encounters.

He also works as voice and screen talent for some of New Zealand's largest brands.

Animator

Russell Taylor


Russell is an Aussie born illustrator/animator who loves wine, pizza and picture drawing.

Has been working as an illustrator from age 4 with a notable increase in aptitude over the last few decades when he also picked up a few animation techniques that he has mostly used for advertising across digital, broadcast and print.

As our resident animator and illustrator Russell has a unique skill at being able to quickly bring ideas to life with a range of styles that always impress.

Video Creator

Dan Lutterman


Dan is our young up and coming star. He works closely within our post-production team and has a strong creative flair and the ability to quickly master new skills.

Social Media

The Stig


We don't reveal our social media secret source but suffice to say our team of offshore social media experts have spent 8 figures across the key social media channels over the past few years.

When we decided to start offering a total social solution we decided it had to be Worldclass. So we have partnered with a team we refer to as 'The Stig' of Social Media. They let the results do the talking

Accountant

Strahan Groves


Strahan is the guy that makes sure we all get paid and the financials runs smoothly. With a passion for all things quirky and like all good accountants, we have no idea what he gets up to in his spare time.

'The Boss'

Frankie


Every Auckland agency these days seems to have a resident dog.

We're unlucky to have a small, black Frenchie that is capable of clearing a room in seconds (if you catch the drift).

She maybe small but she's fearless.

Trusted by...
  • 42 Below

    Testimonial coming soon

    Abano

    Testimonial coming soon

    Access

    Testimonial coming soon
  • AIA

    Testimonial coming soon

    AIS

    Professional service and quick turnaround. Quality product. Good team.

    Alpha One

    Testimonial coming soon
  • Ambient Group

    All the ideas & treatments have been awesome.

    ASB

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    Auckland

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  • Auckland Council

    Testimonial coming soon

    AucklandTourisim

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    AUT

    Testimonial coming soon
  • Avalanche Coffee

    Testimonial coming soon

    Baradene College

    I think the video looks great and really captures the essence of Baradene. The team were fantastic to work with and made it such a fun simple process.

    Baxter Healthcare

    Pure was great to work with.

  • Bayleys

    Testimonial coming soon

    Beef & Lamb

    Flexibility, patience, professionalism and great value for money are Pure’s hallmarks. Their relentless enthusiasm never wavered and every production has exceeded our expectations on all fronts

    Bell Tea

    Testimonial coming soon
  • Best Foods

    Testimonial coming soon

    Best Start

    Testimonial coming soon

    BIC

    Testimonial coming soon
  • Blacksand

    Testimonial coming soon

    BLENNZ

    We were extremely happy with Pure Productions and their service, great to work with and friendly

    Blind Foundation

    Testimonial coming soon
  • Brake

    Testimonial coming soon

    BrandWorld

    Testimonial coming soon

    British Council

    Testimonial coming soon
  • Bupa

    The team at Pure are amazing to work with. They meet the brief perfectly every time and do an incredible job of telling our company's stories.
    They make our employees feel at ease and confident when being filmed, and truly understand the needs of our business.

    Calibre

    Testimonial coming soon

    Carter Holt Harvey

    Testimonial coming soon
  • Champix

    Testimonial coming soon

    Charles Sturt University

    Testimonial coming soon

    Chelsea

    Great team, fast, and great video results. I highly recommend Pure.

  • Chrisco

    Our most recent direct response TVC created by PURE has resulted in a jump in new customer requests.

    Cirtex

    Testimonial coming soon

    Civica

    Testimonial coming soon
  • Club Physical

    Testimonial coming soon

    Code Blue

    Testimonial coming soon

    Colmans

    Testimonial coming soon
  • Continental

    Testimonial coming soon

    Cordis

    Testimonial coming soon

    Courier Post

    Testimonial coming soon
  • Custom Residential

    No Comparison between pure and other production companies

    DB Breweries

    I'm already recommending PURE, as these guys have an interest to deliver quality stuff

    Deaf NZ

    Testimonial coming soon
  • Dempsey Wood

    Testimonial coming soon

    Diamond

    Testimonial coming soon

    Dimond

    Testimonial coming soon
  • Dimples

    Testimonial coming soon

    Downer

    Testimonial coming soon

    Ellis & Co

    Extremely professional and their work is of an International standard.

  • Employsure

    Testimonial coming soon

    Ferrari

    Testimonial coming soon

    FIT

    Testimonial coming soon
  • Fletcher Building

    Testimonial coming soon

    Fletcher Steel

    Testimonial coming soon

    Flight Centre

    Testimonial coming soon
  • Fonterra

    Testimonial coming soon

    Food In A Minute

    Testimonial coming soon

    Ford

    Testimonial coming soon
  • Foundation For Youth Development

    Testimonial coming soon

    Freightways

    Testimonial coming soon

    Frucor

    Fantastic team that turned a professional video around for us at very short notice with limited filming time....and we needed the final copy less than 48 hours later! Absolutely hit the mark of what we required and would definitely recommend them to others. Pure have the ability to take a very broad brief and turn it into an outcome that is beyond your expectations Thanks so much Pure! :)

  • Fulton Hogan

    Testimonial coming soon

    Greenfleet

    Testimonial coming soon

    Halberg Disability Sport

    Testimonial coming soon
  • Hansells

    Testimonial coming soon

    Harcourts

    Testimonial coming soon

    Harraways

    Testimonial coming soon
  • Harveys Real Estate

    The guys at Pure Productions are amazing - we have used them for several video shoots and they have been awesome. Nothing is ever a problem, they listened to exactly what we wanted and delivered even more. I would highly recommend them to anyone looking for a high-quality video provider but not only that a company who are professional in every aspect of their work.

    Hawkins

    Testimonial coming soon

    Hills

    Testimonial coming soon
  • Holdson

    Good team, communicate well and would be happy to recommend as I know and trust the service level provided.

    Hospice

    Testimonial coming soon

    Huwaei

    Testimonial coming soon
  • Hydro Revolution

    Testimonial coming soon

    Infotools

    Great working with Jamie and his team on a video tutorial. The work was done quickly and easily, and it looks fantastic. Thanks!

    ING

    Testimonial coming soon
  • Intergen

    Testimonial coming soon

    Jalcon

    Testimonial coming soon

    James Crisp

    Testimonial coming soon
  • Kaipara

    Testimonial coming soon

    Kensington Swan

    Testimonial coming soon

    Keytruda

    Testimonial coming soon
  • Kia

    Testimonial coming soon

    KidsCan

    Testimonial coming soon

    Kiwibank

    Testimonial coming soon
  • Knight Frank

    Testimonial coming soon

    L'Oreal

    Pure really captured the essence of our brand. The result was just stunning.

    L175

    Testimonial coming soon
  • Laminex

    Testimonial coming soon

    Landrover

    Testimonial coming soon

    LG

    Testimonial coming soon
  • Lion Nathan

    Testimonial coming soon

    Logitech

    Testimonial coming soon

    Marac

    Testimonial coming soon
  • Marketing Association

    Testimonial coming soon

    Marley

    Testimonial coming soon

    Marsh

    Working with PURE is a great, professional experience. I would thoroughly recommend anyone to work with them. They really listen to what you're trying to achieve, offer advice and guidance as to how to meet those objectives and really put their hearts and souls into the final product - ensuring the client gets exactly what is wanted, on time and looking sharp. They're definitely a lot more dynamic and up-beat than other production companies I've worked with in the past - good news for you, if you're wanting to take your brand into the future.

  • Massey University

    Testimonial coming soon

    Mastip

    Testimonial coming soon

    Mazon

    Testimonial coming soon
  • McLaren

    Testimonial coming soon

    Mediaworks

    Testimonial coming soon

    Melanoma NZ

    Excellent people to deal with. Organized, professional, high quality. Our relationship has been outstanding.

  • MEO

    Testimonial coming soon

    Microsoft

    Testimonial coming soon

    Ministry of Education

    The team at Pure Productions genuinely cared about our project and could see the value on what we were trying to do, so supported us in bringing our ideas to life. 

  • Ministry of Health

    Testimonial coming soon

    MItoQ

    Testimonial coming soon

    MTV

    Testimonial coming soon
  • MYOB

    Testimonial coming soon

    National Geographic

    Testimonial coming soon

    Nielsen

    Testimonial coming soon
  • Northstar

    Testimonial coming soon

    NZ Avocado

    Testimonial coming soon

    NZ Trade Group

    Testimonial coming soon
  • NZFSA

    Testimonial coming soon

    NZGBC

    Testimonial coming soon

    NZIA

    Testimonial coming soon
  • NZRDA

    Testimonial coming soon

    NZRPG

    Testimonial coming soon

    NZRPG

    Testimonial coming soon
  • Oggi

    Testimonial coming soon

    Onzo

    Testimonial coming soon

    Ooh Media

    I have been working with Pure Productions for a few years now and find them to be very efficient and great to work with. The footage they capture is extremely high quality and I would recommend using this company to anyone looking to showcase their business.

  • Oyster

    Testimonial coming soon

    Parker Hannifin

    Testimonial coming soon

    PASAI

    Testimonial coming soon
  • Peak Pilates

    Testimonial coming soon

    Pingar

    Testimonial coming soon

    Pitney Bowes

    Testimonial coming soon
  • Polynesian Spa

    Testimonial coming soon

    Prestone

    Testimonial coming soon

    Primepac

    Testimonial coming soon
  • Prometheus

    We had a really great experience working with you and really appreciated being able to work closely with you in all aspects of the production. The communication was excellent

    Property Brokers

    Testimonial coming soon

    Propspeed

    Great product, delivered well with people that understand our product and brand

  • QMS

    Testimonial coming soon

    Ray White

    Testimonial coming soon

    Red Bull

    Testimonial coming soon
  • Remax

    Testimonial coming soon

    Rixen NZ

    Jamie's has the pulse of what the public want and understand. His extensive experience and feel for the market and media landscape enable him to offer the best advise and deliver high quality content.

    Sanipod

    We've enjoyed really positive experiences with Pure and have particularly enjoyed the enthusiasm and skill applied to our projects 

  • Sealegs

    Testimonial coming soon

    Sealord

    Testimonial coming soon

    Sidekicker

    Testimonial coming soon
  • Signature Homes

    Testimonial coming soon

    Skins

    Testimonial coming soon

    Smartsims

    Testimonial coming soon
  • Snapcomms

    Testimonial coming soon

    Southern Cross Healthcare

    Testimonial coming soon

    SPC

    Testimonial coming soon
  • Spring Sheep Dairy

    I've had the pleasure of working with Jamie on a number of occasions (photo shoots and video productions).  He came highly recommended from a former colleague. Jamie is professional, creative, pragmatic and incredibly easy to work with.  He has always delivered on time and on budget and we couldn't be happier with the results. I'd recommend Jamie and PURE to anyone looking for brilliant, cost competitive visual productions and for someone that won't just follow a brief, but work really hard to improve on it.

    St John

    Listened and understood our challenges and came up with great solutions.

    Taha

    Easy going friendly staff who off value for money and are flexible

  • Tasti

    Testimonial coming soon

    Taylors College

    Testimonial coming soon

    Te Pou

    Expert, flexible, Professional

  • The Coffee Club

    Testimonial coming soon

    The Warehouse

    Testimonial coming soon

    Tindell Foundation

    Testimonial coming soon
  • Tobasco

    Testimonial coming soon

    Todd Property

    Testimonial coming soon

    Toll

    Testimonial coming soon
  • TORO

    PURE produce all of our Video and TVC's.  Jamie is extremely creative and focussed on sales results.  Good strategic marketer also!

    Total Cover

    Testimonial coming soon

    Tower

    Testimonial coming soon
  • Traff1k Digital

    We have worked with Pure Productions for over a year now and are always impressed with the quality and consistency they provide! Thanks guys, highly recommend!

    Trelise Cooper

    We love their creative flair and commitment. Pure always produced clips that really made a difference for our business on a really tight deadline.

    TV3

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  • TVNZ

    Testimonial coming soon

    Tyremax

    Testimonial coming soon

    Unibale

    Testimonial coming soon
  • Unicrest

    Testimonial coming soon

    Unilever

    Testimonial coming soon

    Universal Homes

    Testimonial coming soon
  • Urban List

    Testimonial coming soon

    Vector

    Testimonial coming soon

    Velux

    Testimonial coming soon
  • Viacom

    Testimonial coming soon

    Visual Domain

    Pure Productions have always produced great quality work, with a fast turnaround time, which suits our clients needs. We would have no reservations in recommending them to our clients and other production houses looking to source crew in NZ.

    Vodafone

    They were very, very skilled at interpreting our needs and delivering on that.

  • Westfield

    Testimonial coming soon

    Westpac Rescue Helicopter

    Testimonial coming soon

    Whitecliffe College of Arts and Design

    Testimonial coming soon
  • YMCA

    Testimonial coming soon

    Yoogo Share

    Testimonial coming soon

    Youi

    Testimonial coming soon
Work

Work (84)

Monday, 15 July 2019 13:58

MYOB

Written by

MYOB: Court Side with the Silver Ferns

We take a glimpse into the world of some of the Silver Ferns as we turn the tables and have some children ask a series of questions.   

Additional Info

  • Vimeo URL 330933752
  • Filter Category Commercials
Monday, 15 July 2019 13:50

MYOB

Written by

MYOB: Court Side Behind the Scenes

Take a look behind the scenes as we film some commercial content with the Silver Ferns for MYOB

Additional Info

  • Vimeo URL 334366998
  • Filter Category Commercials
Monday, 08 July 2019 17:19

Suzuki

Written by

Suzuki: Team Behind the Team 

With the Netball World Cup looming Suzuki New Zealand wanted us to create some branded content featuring the Silver Ferns.  So we decided to get a glimpse into what makes some of the Silver Ferns tick.  The videos were featured as TVC's, On Demand ads, stadium digital signage, social media content. 

Additional Info

  • Vimeo URL 340575095
  • Filter Category Commercials
Friday, 07 June 2019 12:27

Hospice

Written by

Customer's Story: How Hospice use video to tell their story.

PURE has been proudly supporting Hospice since 2006.  It's an honour to support such a worth while charity and be able to tell their stories with video. 

Additional Info

  • Vimeo URL 340589593
  • Filter Category Testimonials
Wednesday, 10 April 2019 15:29

Utemaster LoadLid X

Written by

Utemaster: Loadlid X

This versatile hard ute lid is designed to maximise your ute for work or recreation.  We captured a day in the life...  

Additional Info

  • Vimeo URL 307188017
  • Filter Category Commercials
Wednesday, 10 April 2019 15:09

PURE Aerial Showreel 2019

Written by

2019 Aerial Showreel

This video highlights PURE's range of aerial and drone work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.  

Additional Info

  • Vimeo URL 329467001
  • Filter Category Showreel
Wednesday, 10 April 2019 15:06

PURE Animation Showreel 2019

Written by

2019 Animation Showreel

This video highlights PURE's range of animation work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.  

Additional Info

  • Vimeo URL 329272191
  • Filter Category Showreel
Friday, 05 April 2019 15:06

PURE Showreel 2019

Written by

2019 Showreel

This video highlights PURE's range of work, from TV commercials and online content through to internal corporate communications. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.  

Additional Info

  • Vimeo URL 328539104
  • Filter Category Showreel
Wednesday, 13 March 2019 12:55

Equipment Leasing & Finance

Written by

Customer's Story: How ELF used video to tell their brands story

Peter Escott (GM Marketing and Communications, ELF) shares how Equipment Leasing and Finance used video to tell the story of their six business and the value they got working with PURE.  

Additional Info

  • Vimeo URL 321649285
  • Filter Category Testimonials
Thursday, 07 March 2019 15:43

Chelsea Sugar

Written by

Customer's Story: How Chelsea Sugar used video to boost SEO and web traffic

As one of New Zealand's oldest brands Chelsea Sugar has stepped up to use video to dramatically increase their brands exposure. Tracey McKay (Marketing Manager, Chelsea Sugar) shares her insights to developing a video strategy across facebook, Youtube and websites to develop strong brand loyalty and exposure and why PURE were the perfect fit. 

Additional Info

  • Vimeo URL 321648254
  • Filter Category Testimonials
Thursday, 07 March 2019 15:29

MYOB

Written by

Customer's Story: How MYOB use video to engage with their audience

MYOB need to be constantly engaging with their audience. To do this they use video - a lot of video. And with PURE as their preferred supplier we get to make the process fast, easy and enjoyable. Jonathan Healey (MYOB Social Media Specialist New Zealand) shares his experiences using video and working with PURE.

Additional Info

  • Vimeo URL 321647425
  • Filter Category Testimonials
Monday, 18 February 2019 13:18

Resident Doctors Association

Written by

Customer's Story: How to Win Mass Public Support in 3 Weeks

When the Resident Doctors Association contact PURE in December 2018 explaining their need for a last minute TV commercial we pulled out all the stops.  In just three short weeks we had written and produced the series of ads and made sure airtime and media placement was booked. Check out Allan Drews ( Communications Officer - RDA) story of the project and how PURE ensured it was a total success.  

Additional Info

  • Vimeo URL 321646932
  • Filter Category Testimonials
Thursday, 20 December 2018 09:48

RDA

Written by

TVC 

With the Resident Dr's contracts in negotiations with the DHB's PURE were tasked with producing a last minute TV campaign to gain public support. Written and produced and with TV airtime booked all within 10 days.

Additional Info

  • Vimeo URL 306924214
  • Filter Category Commercials
Tuesday, 04 December 2018 16:41

Caterpillar

Written by

Casestudy 

Featuring the Cat 320 and Gameon 2 Contractors. 

Additional Info

  • Vimeo URL 304056968
  • Filter Category Commercials
Tuesday, 04 December 2018 16:31

Property Brokers

Written by

Here and Now 

When Property Brokers, the largest provincial real estate business in New Zealand re-branded after 30 years it was PURE they trusted to tell their story online and on TV

Additional Info

  • Vimeo URL 282619478
  • Filter Category Commercials
Monday, 26 November 2018 16:26

Mercedes X Class

Written by

X Class 

When Mercedes Benz asked us to produce some social media content for the launch of the new X Class with World Surf Pro Ricardo Christie out on the west coast we were pumped...

Additional Info

  • Vimeo URL 302751300
  • Filter Category Commercials
Monday, 26 November 2018 16:12

Tax Traders

Written by

Animated Explainer Video 

Tax is never the most engaging subjects…but with the clever use of hand drawn animated characters and a quirky script this video does the job. Tax is never the most engaging subjects…but with the clever use of hand drawn animated characters and a quirky script this video does the job.

Additional Info

  • Vimeo URL 284060057
  • Filter Category Commercials
Monday, 26 November 2018 15:43

MYOB

Written by

Customer Case study 

Lizzy quit the corporate world in Auckland, bought a horse trekking business in paradise and hasn't looked back since.  This video tells her story.

Additional Info

  • Vimeo URL 300831831
  • Filter Category Corporate
Monday, 26 November 2018 15:26

Squealing Pig

Written by

Summer 

A four part video campaign promoted across Instagram and Facebook to promote the seasonal wines of Squealing Pig.

Additional Info

  • Vimeo URL 301742652
  • Filter Category Commercials
Monday, 26 November 2018 15:19

Le Va

Written by

Hear for you Sione

This video is intended for use as part of Le Va’s Mental Wealth Project, a mental health literacy programme for Young people. Le Va is New Zealand’s non-profit organisation focussed on Pasifika wellbeing that delivers Mental Wealth, and Flo Talanoa, the national Pasifika suicide prevention programme on behalf of the Ministry of Health. FLO is part of Waka Hourua, the Maori and Pasifika Suicide prevention programme, led by Le Va and Te Rau Matatini.

Additional Info

  • Vimeo URL 291629762
  • Filter Category Corporate
Monday, 26 November 2018 14:49

Equipment Leasing & Finance

Written by

Profile Video

Not many people have heard of Equipment Leasing & Finance, even though it owns some of New Zealand's most successful businesses.  So our brief was to create video profiling ELF and it's six companies including heavy plant machinery, financing and even electric share cars. 

Additional Info

  • Vimeo URL 299314195
  • Filter Category Corporate
Monday, 26 November 2018 13:55

Ravenhall

Written by

Straight Up

The latest single from Auckland due Chris Brebner and Joe Ravenhall.  Produced on a shoestring budget with some keen talent and loyal crew we braved with winter weather and hit the West Coast.

 

Additional Info

  • Vimeo URL 265507914
  • Filter Category Music
Wednesday, 15 August 2018 13:13

Boy oh Boy

Written by

Ban Joe

Written and directed by our very own Richard Parker. Hailing from Germany and France, Boy oh Boy's mix of dance floor friendly tech and underground house has seen their popularity surge.  This video is for their debut track 'Ban Joe'.

 

Additional Info

  • Vimeo URL 276697583
  • Filter Category Music
Friday, 20 July 2018 08:58

Spring Sheep Diary

Written by

Nutritional Video

A video to educate consumers about the benefits of sheep's milk as an alternative to cow's milk.

Additional Info

  • Vimeo URL 189069363
  • Filter Category Corporate
Tuesday, 26 June 2018 13:28

South Pacific Community

Written by

Domestic Violence in the Pacific 

This animated video highlights the negative impacts caused by domestic violence in the South Pacific

Additional Info

  • Vimeo URL 268886469
  • Filter Category Corporate
Sunday, 10 June 2018 14:36

Charles Sturt University

Written by

CSU

A promotional video to promote Charles Sturt University across Australia

Additional Info

  • Vimeo URL 243592552
  • Filter Category Corporate
Sunday, 10 June 2018 14:18

Hills Pet Food

Written by

Jodi's Story

The story of Jodi the German Sheppard and Hills Petfood 

Additional Info

  • Vimeo URL 264345629
  • Filter Category Commercials
Sunday, 10 June 2018 14:14

Onzo

Written by

How to Onzo

A simple instructional video showing the process to hire an Onzo sharable bike

Additional Info

  • Vimeo URL 271210277
  • Filter Category Commercials
Sunday, 10 June 2018 14:05

Calibre Equipment

Written by

Built Stronger, Lasts Longer

Brand video capturing the craft of Calibre Equipment.

Additional Info

  • Vimeo URL 265687560
  • Filter Category Corporate
Sunday, 10 June 2018 13:47

Best Start

Written by

Our Story

A brand story created for Best Start Child Care & Pre School.

Additional Info

  • Vimeo URL 270578257
  • Filter Category Commercials
Sunday, 13 May 2018 14:01

Silence the City

Written by

Voices 

When the band Silence the City told us the story of how the lyrics to their track 'Voices' came about we knew we wanted to capture the message.  With the oceans in danger and over fishing rife we contacted Sea Sheppard and they opened their vault of footage to use to be used in any way we saw fit. 

Additional Info

  • Vimeo URL 171051366
  • Filter Category Music
Tuesday, 16 January 2018 12:01

Dimples

Written by

Our Story

Dimples is a unique New Zealand family business creating baby wear for the world.  This video tells their story

Additional Info

  • Vimeo URL 221206179
  • Filter Category Commercials
Tuesday, 16 January 2018 11:54

Marley

Written by

Curve - How to install

One of a series of video for Marley showing how to install their latest products

Additional Info

  • Vimeo URL 238698502
  • Filter Category Commercials
Tuesday, 16 January 2018 11:45

Oak - Urban List

Written by

Hidden Gem

A fast turn around social spot for Oak Eatery and Urban List

Additional Info

  • Vimeo URL 241110106
  • Filter Category Commercials
Tuesday, 16 January 2018 11:39

Hospice

Written by

Cause of Dying

Presented by Rachel Hunter this video was created to promote the cause and increase public support for Hospice.

Additional Info

  • Vimeo URL 237686066
  • Filter Category Corporate
Tuesday, 16 January 2018 11:24

Kaikoura - Cirtex

Written by

Kaikoura Re Build

For the 12 month anniversary of the Kaikoura Earthquake Cirtex asked PURE to visit the site and capture the impact the earthquake had and the work that has had to take place in such a short space of time to re open the road.  

Additional Info

  • Vimeo URL 251225888
  • Filter Category Corporate
Tuesday, 16 January 2018 11:10

Yoogo Share

Written by

About Electric Vehicles 

Yoogo Share is the first of it's kind.  A fully 100% electric vehicle share company.  To launch the concept PURE created a series of videos to promote and educate users about the cars and the process. 

Additional Info

  • Vimeo URL 246216746
  • Filter Category Corporate
Tuesday, 16 January 2018 10:57

L175 Pine Harbour Appartments

Written by

Auckland's Best Kept Secret 

With a short lead-time of only 10 days from concept to final delivery this video showcases the L175 Pin Harbour Appartments and the lifestyle they offer.

Additional Info

  • Vimeo URL 238343024
  • Filter Category Commercials
Tuesday, 31 October 2017 11:09

Auckland Transport

Written by

City Rail Link

Using Auckland Transport’s brand ambassador All Black Jerome Kaino we produced a video to educate Aucklander’s about the new upgrades and disruptions that will be caused by construction of the City Rail Link.

Additional Info

  • Vimeo URL 155330010
  • Filter Category Commercials
Tuesday, 31 October 2017 11:08

Sealord

Written by

How to Crumb

This fun little stop motion piece was part of a series of videos aimed to position the Sealord brand and drive traffic to their new website via social media.

Additional Info

  • Vimeo URL 151860723
  • Filter Category Corporate
Tuesday, 31 October 2017 11:00

NZRPG

Written by

Milford Living

The video promotes the largest residential development planned in Milford, North Shore. Milford Living is set to offer exceptional living in the heart of Milford.

Additional Info

  • Vimeo URL 169806094
  • Filter Category Commercials
Tuesday, 31 October 2017 10:59

Kia

Written by

FIFA U20 World Cup Stunt

This ‘mock’ news release for Kia was developed to leverage their sponsorship of the U20 Fifa World Cup and promote their FIFA mascot ‘Wooliam’. Shot on Rangitoto and promoted on Facebook.

Additional Info

  • Vimeo URL 128214170
  • Filter Category Commercials
Tuesday, 31 October 2017 10:58

Avalanche

Written by

Taste

The competitive FMCG sector meant Avalanche Coffee was getting lost on supermarket shelves. So PURE developed a creative approach that provided and high value ad for a fraction of the usual costs.The ad resulted in them selling out of stock across the majority of the supermarkets they stocked.

Additional Info

  • Vimeo URL 77471522
  • Filter Category Commercials
Tuesday, 31 October 2017 10:51

Le Va

Written by

Brave

Every 40 seconds someone in the world takes their own life – in New Zealand, many are our young people, especially our Maori and Pasifika youth. This video was an honour for us to produce for the young people preventing suicide by asking you to listen to their plea. Be B.R.A.V.E.

Additional Info

  • Vimeo URL 137918263
  • Filter Category Commercials
Tuesday, 31 October 2017 10:46

Sealord

Written by

Tuna Pockets

PURE produced a series of 4 pre-roll videos. Designed to increase consumer awareness of how easy and tasty their tuna packs are. Promoted on Facebook the series was a great success in terms of cost effective advertising.

Additional Info

  • Vimeo URL 154900974
  • Filter Category Commercials
Tuesday, 31 October 2017 10:44

Deaf Aotearoa

Written by

The New Boy

This commercial was produced for Sign Language Week as part of the 7 Sign in 7 Days campaign. The spot tells the story of a young deaf boy on his first day at a new school. The ad had great cut through and the 7 Sign in 7 Days campaign has proved to be the most successful campaign Deaf Aotearoa have had to date.

Additional Info

  • Vimeo URL 124900551
  • Filter Category Commercials
Tuesday, 31 October 2017 10:43

Garden Galore

Written by

Sheep’s World

The brief was to create a humorous TVC that features a Sheep as the talent but with a minimal budget. With a bit of creative thinking our motion graphics artist developed the Garden Galore talking sheep!

Additional Info

  • Vimeo URL 240432496
  • Filter Category Commercials
Tuesday, 31 October 2017 10:42

Spring Sheep Dairy

Written by

Happy Sheep

In a land led by the dairy industry and cow's milk products we were intrigued when first commissioned by New Zealand start-up Spring Sheep Milk Company to capture their new farm operation in Taupo. The secret to great sheep milk production is to ensure the sheep are happy. This video was one of a series to assist the companies launch into overseas markets.

Additional Info

  • Vimeo URL 154234477
  • Filter Category Corporate
Tuesday, 31 October 2017 10:00

Pingar

Written by

Features

Pingar is a solution that takes explaining. What better way than video? We decided to use a professional presenter shot on a green-screen to simplify the products unique selling points and simplify the product offer.

Additional Info

  • Vimeo URL 149210609
  • Filter Category Corporate
Tuesday, 31 October 2017 09:50

Oro

Written by

WOODHILL MUSIC FESTIVAL

A highlight video of Woodhill Forests first music festival. Featuring headline act Underworld.

Additional Info

  • Vimeo URL 214102435
  • Filter Category Music
Tuesday, 31 October 2017 09:48

Best Foods

Written by

Best Burger

A series of online video content to promote Best Foods.

Additional Info

  • Vimeo URL 206180161
  • Filter Category Commercials
Tuesday, 31 October 2017 09:38

Sleepmaker

Written by

Tips to Buying the Perfect Bed

This hand drawn animated video is combined with filmed footage to educate buyers with tips to buying the perfect bed.

Additional Info

  • Vimeo URL 216104357
  • Filter Category Commercials
Wednesday, 25 October 2017 13:40

Auckland Transport

Written by

Hop Card

With the growth of public transport in Auckland this video was developed and produced to be used across social media to promote the AT Hop card and how it can be used.

Additional Info

  • Vimeo URL 105943363
  • Filter Category Commercials
Tuesday, 17 October 2017 17:11

Total Cover

Written by

Protect Me

A cute little ad shot and produced on a shoe string budget for a local business.

Additional Info

  • Vimeo URL 174591880
  • Filter Category Commercials
Tuesday, 17 October 2017 17:02

Continental Soups

Written by

Sustainable Pumpkins

When Unilever contacted us to produce a video about the sustainable pumpkins used in their Continental Soup range we decided it would be a great plan to take one of the organisations in-house chef out to rural New Zealand and find out how the pumpkins are grown and produced and how they are sustainable.

Additional Info

  • Vimeo URL 134374882
  • Filter Category Commercials
Tuesday, 17 October 2017 17:00

Trelise Cooper

Written by

COOP Street Fashion

What better way to launch your latest pop up store? Organise a public fashion show and then produce a hype clip and promote it through your stores and online.

Additional Info

  • Vimeo URL 118744113
  • Filter Category Commercials
Tuesday, 17 October 2017 16:56

Champix

Written by

Quit

PURE scripted, designed and produced this 15 second spot to promote the drug Champix.

Additional Info

  • Vimeo URL 166753939
  • Filter Category Commercials
Tuesday, 17 October 2017 16:53

LG

Written by

Korea

As part of a PR campaign PURE was called on last minute to jump on a plane and capture the home of LG – Korea. With a World wind tour we visited some of LG’s key manufacturing and showroom areas in the country. The footage had to be shot and produced in 4K.

Additional Info

  • Vimeo URL 95710274
  • Filter Category Commercials
Tuesday, 17 October 2017 16:52

Landrover

Written by

Discovery Launch 2015

A last minute video was required to produced within a morning to promote the weekend public launch of the new Landrover Discover. PURE took up the challenge starting with the PURE drone capturing sunrise….5 hours later the video was being promoted on Facebook with 10,000 views in hours.

Additional Info

  • Vimeo URL 125218963
  • Filter Category Commercials
Tuesday, 17 October 2017 16:45

Enzed

Written by

Real Life

ENZED were slowly falling behind their competitors. So how do you bring them back to be number 1? Epic and grand filmic shots combined with real life testimonials from the construction and agriculture leaders. The ads resulted in an upturn in market share.

Additional Info

  • Vimeo URL 102695398
  • Filter Category Commercials
Tuesday, 17 October 2017 16:41

TradeMe Property

Written by

Finding the One you Love

As part of Trade Me’s 10 year anniversary and the launch of their first TV campaign this was one of three video produced to capture their story to homeownership.

Additional Info

  • Vimeo URL 129845318
  • Filter Category Commercials
Tuesday, 17 October 2017 16:24

Chrisco

Written by

Dream

Chrisco’s brand needed to re-engage its customers. PURE developed and produced a TV campaign for New Zealand and Australia to showcase the companies most popular products.

Additional Info

  • Vimeo URL 76648605
  • Filter Category Commercials
Tuesday, 17 October 2017 16:17

Unibale

Written by

Milk Powder

Designed to promote their product to the Chinese market. Our client wanted something a little unique to showcase their product. The brief was to include clean green New Zealand and it’s long heritage of being a major global milk supplier.

Additional Info

  • Vimeo URL 100869828
  • Filter Category Corporate
Tuesday, 17 October 2017 16:15

Avocado NZ

Written by

Amazing Anytime

Kiwis love Avocados! But many of us don’t actually realize that they are the most nutritionally complete fruit in the world! Our ‘Amazing Anytime ‘ campaign consisted of a number of 15-second TVC's featuring celebrity chef Nadia Lim and then longer Youtube instructional videos

Additional Info

  • Vimeo URL 105090399
  • Filter Category Commercials
Tuesday, 17 October 2017 16:01

Maxxis

Written by

Product Explainer

PURE produced a series of 20 videos that capture the key attributes and benefits of the TyreMax range to assist stockist and sales staff in the correct tyre selection for your vehicle.

Additional Info

  • Vimeo URL 186178808
  • Filter Category Corporate
Tuesday, 17 October 2017 15:57

Sealord

Written by

Sustainability

With Sealord being one of the largest suppliers of seafood to Kiwis people often see them as doing the wrong thing. Sealord in conjunction with Pure created a video to show that they work hard to do the right thing and are always looking at ways to be more sustainable.

Additional Info

  • Vimeo URL 152651729
  • Filter Category Corporate
Tuesday, 17 October 2017 15:55

Snapcomms

Written by

Explainer

Snapcomms is a global company providing screen based messaging solutions. PURE produced a series of sales and promotional videos to increase brand awareness across the U.S and Europe.

Additional Info

  • Vimeo URL 182503883
  • Filter Category Corporate
Tuesday, 17 October 2017 15:53

Melanoma New Zealand

Written by

Recipe for Life

This commercial featuring Chef and Restaurateur Josh Emett promotes being sun safe to avoid melanoma. It was part of a TV and online campaign for Melanoma March. PURE has supported and sponsored Melanoma New Zealand since 2008.

Additional Info

  • Vimeo URL 121083484
  • Filter Category Commercials
Tuesday, 17 October 2017 15:40

Toro

Written by

Love the Game

Toro are the world leading in lawn maintenance machinery and have a strong relationship with many of the world’s most prestigious golf courses and sporting grounds including St Andrews and Eden Park so the Zero Turn is a consumer mower with strong commercial roots.

Additional Info

  • Vimeo URL 140994889
  • Filter Category Commercials
Tuesday, 17 October 2017 15:37

Mastip

Written by

Precision

The brief was to show Mastip to be a global leader in precision hot runner solutions.

Additional Info

  • Vimeo URL 76302493
  • Filter Category Corporate
Tuesday, 17 October 2017 15:32

MitoQ

Written by

Recharge

When MitoQ came to us asking of we could help them get their product story out into the world we were first a little skeptical. Until we did our research and found out that they have developed one of the most powerful CoQ10 products on the planet.

Additional Info

  • Vimeo URL 135537635
  • Filter Category Commercials
Tuesday, 17 October 2017 15:25

King Soup

Written by

The Recipe

An iconic brand in New Zealand this sweet spot captures the age old King Soup recipe…

Additional Info

  • Vimeo URL 125194868
  • Filter Category Commercials
Tuesday, 17 October 2017 15:03

TripleJump

Written by

Tail End

Pure created a humorous video to show you what if? What if you had an injury at your workplace and were unable to work. Who would take over? This video showed customers they need to have a plan in place.

Additional Info

  • Vimeo URL 86377768
  • Filter Category Corporate
Tuesday, 17 October 2017 14:54

Best Beauty Box Ever

Written by

Its a BOX

This quirky ad was written and produced by PURE to launch and drive sales to Best Beauty Box Ever, New Zealand's fastest growing subscription box company.

Additional Info

  • Vimeo URL 173309393
  • Filter Category Commercials
Tuesday, 17 October 2017 14:53

Kiwibank

Written by

Total Cover

PURE were delighted to be involved in one of Kiwibank’s initiatives to assist Kiwi business to develop and strengthen their business knowledge.This video highlights the benefits of the program.

Additional Info

  • Vimeo URL 214435467
  • Filter Category Corporate
Tuesday, 17 October 2017 14:35

Chelsea

Written by

Chelsea's Favourite Chocolate Cake

Chelsea is one of New Zealand’s oldest brands. Their brief was for us to develop a series of social videos that would feature traditional baking recipes in an easy to follow manner and that captures the ‘sharing’ moment baking provides families.

Additional Info

  • Vimeo URL 163496183
  • Filter Category Commercials
Tuesday, 17 October 2017 14:31

Signature Homes

Written by

Your Way

The brief was to create a TV ad that showed the companies new website and promoted the build options they offer and that could be easily updated at any time. The ad was presented by Gavin Hunt, owner of Signature Homes.

Additional Info

  • Vimeo URL 94269948
  • Filter Category Commercials
Tuesday, 17 October 2017 14:25

Toro

Written by

Love your Mower

This humorous campaign was created to show the unique features of the Toro Personal Pace mower for people that love their lawn.

Additional Info

  • Vimeo URL 76491535
  • Filter Category Commercials
Tuesday, 17 October 2017 14:19

Polynesian Spa

Written by

Additional Info

  • Vimeo URL 68356243
  • Filter Category Commercials
Tuesday, 17 October 2017 14:11

Santa Fe

Written by

Luxury at Home

This fun commercial was Santa Fe's first proper foray into TV and online video advertising. The TV commercial dovetailed with an online video series has provided a solid increase in sales since the launch.

Additional Info

  • Vimeo URL 137216102
  • Filter Category Commercials
Tuesday, 17 October 2017 14:04

MEO

Written by

Air is Life

This video launch the revolutionary pollution mask MEO. A truely Kiwi story.

Additional Info

  • Vimeo URL 221193870
  • Filter Category Corporate
Tuesday, 17 October 2017 14:01

Silence the City

Written by

Identity

When the band Silence the City approached us to produce their latest track 'Identity' we knew it was a great opportunity to try some new looks and techniques in post production. Director Jamie McKenzie developed a loose storyline and after some studio based green screen filming and one location shoot at Kingseat on a full moon the team at PURE went to work to develop this video.

Additional Info

  • Vimeo URL 156796691
  • Filter Category Music
Tuesday, 17 October 2017 13:57

Dempsey Wood

Written by

Trucks and Diggers

This video captures the hardware and plant owned and operated by Dempsey Wood and is part of a series of video to promote the brand and recruit new staff.

Additional Info

  • Vimeo URL 172037980
  • Filter Category Corporate
Tuesday, 17 October 2017 13:44

St John

Written by

Appeals

PURE has been working with St John since 2004 so it was an honour to produce the 2017 annual TV Campaign. This is PURE's fifth TV campaign for St John and it's always very humbling to capture the stories of these everyday heroes.

Additional Info

  • Vimeo URL 208766675
  • Filter Category Commercials
Get in touch we'd love to work with you...

Phone us.
0800 PURE TV (0800 787388)
09 919 1909

EXECUTIVE PRODUCER
JAMIE MCKENZIE
021 500 121

Email us.
info@pureproductions.co.nz

EXECUTIVE PRODUCER
JAMIE MCKENZIE
jamie@pureproductions.co.nz

Visit us.
Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

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