PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.
We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.
We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design.
Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.
For over a decade we've stayed true to one simple philosophy "do great work".
When the band Silence the City approached us to produce their latest track 'Identity' we knew it was a great opportunity to try some new looks and techniques in post production. Director Jamie McKenzie developed a loose storyline and after some studio based green screen filming and one location shoot at Kingseat on a full moon the team at PURE went to work to develop this video.
Chelsea's Favourite Chocolate Cake
Chelsea is one of New Zealand’s oldest brands. Their brief was for us to develop a series of social videos that would feature traditional baking recipes in an easy to follow manner and that captures the ‘sharing’ moment baking provides families.
In a land led by the dairy industry and cow's milk products we were intrigued when first commissioned by New Zealand start-up Spring Sheep Milk Company to capture their new farm operation in Taupo. The secret to great sheep milk production is to ensure the sheep are happy. This video was one of a series to assist the companies launch into overseas markets.
The New Boy
This commercial was produced for Sign Language Week as part of the 7 Sign in 7 Days campaign. The spot tells the story of a young deaf boy on his first day at a new school. The ad had great cut through and the 7 Sign in 7 Days campaign has proved to be the most successful campaign Deaf Aotearoa have had to date.
Love the Game
Toro are the world leading in lawn maintenance machinery and have a strong relationship with many of the world’s most prestigious golf courses and sporting grounds including St Andrews and Eden Park so the Zero Turn is a consumer mower with strong commercial roots.
With Sealord being one of the largest suppliers of seafood to Kiwis people often see them as doing the wrong thing. Sealord in conjunction with Pure created a video to show that they work hard to do the right thing and are always looking at ways to be more sustainable.
Every 40 seconds someone in the world takes their own life – in New Zealand, many are our young people, especially our Maori and Pasifika youth. This video was an honour for us to produce for the young people preventing suicide by asking you to listen to their plea. Be B.R.A.V.E.
Kiwis love Avocados! But many of us don’t actually realize that they are the most nutritionally complete fruit in the world! Our ‘Amazing Anytime ‘ campaign consisted of a number of 15-second TVC's featuring celebrity chef Nadia Lim and then longer Youtube instructional videos
The competitive FMCG sector meant Avalanche Coffee was getting lost on supermarket shelves. So PURE developed a creative approach that provided and high value ad for a fraction of the usual costs.The ad resulted in them selling out of stock across the majority of the supermarkets they stocked.
Discovery Launch 2015
A last minute video was required to produced within a morning to promote the weekend public launch of the new Landrover Discover. PURE took up the challenge starting with the PURE drone capturing sunrise….5 hours later the video was being promoted on Facebook with 10,000 views in hours.
When Unilever contacted us to produce a video about the sustainable pumpkins used in their Continental Soup range we decided it would be a great plan to take one of the organisations in-house chef out to rural New Zealand and find out how the pumpkins are grown and produced and how they are sustainable.
When the band Silence the City told us the story of how the lyrics to their track 'Voices' came about we knew we wanted to capture the message. With the oceans in danger and over fishing rife we contacted Sea Sheppard and they opened their vault of footage to use to be used in any way we saw fit.
Hear for you Sione
Customer's Story: How ELF used video to tell their brands story
Peter Escott (GM Marketing and Communications, ELF) shares how Equipment Leasing and Finance used video to tell the story of their six business and the value they got working with PURE.
Underwater Baitsetter: The Revolution of the Long Line Industry
Reducing bird bycatch in the fishing industry is crucial to maintaining a sustainable image with the consumers of today. The Underwater Baitsetter revolutionises the process of setting baits with stealth to protect seabirds. This is their story...
The Expert Series: Live Expert Interview Series
The Expert Series is designed to help business owners build stronger businesses. This live interview show features highly recognised industry experts tackling specialised topics to provide insights, advice and support and broadcast live across Facebook and Youtube and Linkedin.
Video 101: Animation in 30 seconds
The PURE Video 101 video series helps our clients to understand how best to plan, produce and optimise video content to grow their businesses. In this video, we explain the different types of animated videos and how best to use animation.
Suzuki: Team Behind the Team
With the Netball World Cup looming Suzuki New Zealand wanted us to create some branded content featuring the Silver Ferns. So we decided to get a glimpse into what makes some of the Silver Ferns tick. The videos were featured as TVC's, On Demand ads, stadium digital signage, social media content.
2019 Aerial Showreel
This video highlights PURE's range of aerial and drone work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
2019 Animation Showreel
This video highlights PURE's range of animation work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
This video highlights PURE's range of work, from TV commercials and online content through to internal corporate communications. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
Customer's Story: How MYOB use video to engage with their audience
MYOB need to be constantly engaging with their audience. To do this they use video - a lot of video. And with PURE as their preferred supplier we get to make the process fast, easy and enjoyable. Jonathan Healey (MYOB Social Media Specialist New Zealand) shares his experiences using video and working with PURE.
Customer's Story: How to Win Mass Public Support in 3 Weeks
When the Resident Doctors Association contact PURE in December 2018 explaining their need for a last minute TV commercial we pulled out all the stops. In just three short weeks we had written and produced the series of ads and made sure airtime and media placement was booked. Check out Allan Drews ( Communications Officer - RDA) story of the project and how PURE ensured it was a total success.
Customer's Story: How Chelsea Sugar used video to boost SEO and web traffic
As one of New Zealand's oldest brands Chelsea Sugar has stepped up to use video to dramatically increase their brands exposure. Tracey McKay (Marketing Manager, Chelsea Sugar) shares her insights to developing a video strategy across facebook, Youtube and websites to develop strong brand loyalty and exposure and why PURE were the perfect fit.
Animated Explainer Video
Tax is never the most engaging subjects…but with the clever use of hand drawn animated characters and a quirky script this video does the job. Tax is never the most engaging subjects…but with the clever use of hand drawn animated characters and a quirky script this video does the job.
Not many people have heard of Equipment Leasing & Finance, even though it owns some of New Zealand's most successful businesses. So our brief was to create video profiling ELF and it's six companies including heavy plant machinery, financing and even electric share cars.
Over the past 15 years we’ve refined our processes and honed our craft to provide outstanding results for our clients. We've worked across a variety of sectors including FMCG, finance & insurance, health & education, infrastructure & construction, trade & export, NGO’s and charities.
When you work with us our core aim is to create hard working media that achieves your objectives.
To do this we have a specific process that begins with establishing your audience and discovering what drives them. We then craft your video story using the very best equipment and filmmakers.
But we don't stop there. Great content is useless unless it gets seen.
Our suite of cost effective, online video marketing packages are designed to deliver powerful results.
There has never been a better time to implement video marketing to grow your business.
The guys at Pure Productions are amazing - we have used them for several video shoots and they have been awesome. Nothing is ever a problem, they listened to exactly what we wanted and delivered even more. I would highly recommend them to anyone looking for a high-quality video provider but not only that a company who are professional in every aspect of their work.
Working with PURE is a great, professional experience. I would thoroughly recommend anyone to work with them. They really listen to what you're trying to achieve, offer advice and guidance as to how to meet those objectives and really put their hearts and souls into the final product - ensuring the client gets exactly what is wanted, on time and looking sharp. They're definitely a lot more dynamic and
I've had the pleasure of working with Jamie on a number of occasions (photo shoots and video productions). He came highly recommended from a former colleague. Jamie is professional, creative, pragmatic and incredibly easy to work with. He has always delivered on time and on budget and we couldn't be happier with the results. I'd recommend Jamie and PURE to anyone looking for brilliant, cost competitive visual productions and for someone that won't just follow a brief, but work really hard to improve on it.
Every Auckland agency these days seems to have a resident dog.
We're unlucky to have a small, black Frenchie that is capable of clearing a room in seconds (if you catch the drift).
She maybe small but she's fearless.
We don't reveal our social media secret source but suffice to say our team of offshore social media experts have spent 8 figures across the key social media channels over the past few years.
When we decided to start offering a total social solution we decided it had to be Worldclass. So we have partnered with a team we refer to as 'The Stig' of Social Media. They let the results do the talking
Strahan is the guy that makes sure we all get paid and the financials runs smoothly. With a passion for all things quirky and like all good accountants, we have no idea what he gets up to in his spare time.
Russell is an Aussie born illustrator/animator who loves wine, pizza and picture drawing.
Has been working as an illustrator from age 4 with a notable increase in aptitude over the last few decades when he also picked up a few animation techniques that he has mostly used for advertising across digital, broadcast and print.
As our resident animator and illustrator Russell has a unique skill at being able to quickly bring ideas to life with a range of styles that always impress.
With over 15 years of experience, Daryl is our resident cinematographer. His wealth of experience capturing award-winning footage from around the world means he is comfortable in any environment or situation he encounters.
He also works as voice and screen talent for some of New Zealand's largest brands.
Chris Howden is one of New Zealand’s global creative directors with successful tenures in London, New Zealand, Asia and the Middle East.
A graduate of the famous Watford College copywriting course, he began his advertising career in London in the 80s. There he worked at BBDO, London. After 6 years in advertising in Europe, Chris was headhunted by Saatchi and Saatchi, New Zealand.
In New Zealand his work had an immediate impact and he won numerous local and international awards for his work on brands like NZPost, BP, Lucozade, Beefeater, Tabasco and Molenberg.
After 13 years in New Zealand with long stints at Colenso and Ogilvy, Chris headed overseas for 10 years working in Malaysia, Dubai and Thailand and Vietnam.
Returning to New Zealand, he helped create the specialist agribusiness agency Tracta, before returning to Auckland to join at NZME as Creative Director.
In 2017 Chris formed his own company Profanity and is our resident creative and copy mastermind.
Nicole makes sure the gears turn behind the machine. From finding locations and booking crews to making sure the coffees hot and the crew’s well fed. Attention to detail and a can do attitude ensures each production goes to plan.
Over the past two
Originally starting out in one of London’s most successful production houses he has gone on to film content in over 60 countries including extreme environments, aerial and underwater filming. He’s written and directed commercials and corporate communications across a mix of sectors and developed PURE to be one of New Zealand's most respected boutique production companies. With an energy for business he has also started and sold a number of businesses within New Zealand. He is a member of the Cinematographers Society of New Zealand, New Zealand Advertising Producers Group and the New Zealand Marketing Association and currently supports Melanoma New Zealand and Hospice.
After several years working in the post-production houses of London's media capital Soho, Richard joined the Pure team in 2010 and is now a partner in the company. His broad range of skills including editing, colour grading, motion graphics and compositing means he adds a dynamic element to every production he works on.
Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand
PO BOX 331001
Takapuna, Auckland 0740