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Education = Profit

Unilever's food brand Continental recently commissioned us to produce one of a series of online videos aimed at educating their consumers about the ingredients that go into making their soup.  

Continental strongly believes in ensuring all the raw ingredients used in their products is produced in an ethical and sustainable manner. 

After a quick studio kitchen shoot in Auckland we headed to Gisborne, the home of pumpkin growing in New Zealand. There we found out exactly how local farmers and pumpkin processors were working with Continental to create great tasting ingredients in a sustainable manner.  

The series of videos will eventually be pushed out socially and through a variety of websites and will show consumers exactly how and where ingredients are grown and produced.  

After a few days enjoying small town NZ hospitality and learning more of the story, we're now in the post production phase of the videos.  

This production is a great example of how one of the world's largest brand's can advertise and educate consumers about the value and quality of their products, without having to produce an expensive global TV ad campaign. In this production the client is embracing branded video content that engages and educates the audience.

 

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Phone us.
0800 PURE TV (0800 787388)
09 919 1909

EXECUTIVE PRODUCER
JAMIE MCKENZIE
021 500 121

Email us.
info@pureproductions.co.nz

EXECUTIVE PRODUCER
JAMIE MCKENZIE
jamie@pureproductions.co.nz

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Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

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