Chelsea Sugar is a brand that is engrained in New Zealander's and one of our Iconic brands, When you think of baking needs you automatically think of Chelsea. Having been around for more than 130 years a lot of people think Chelsea is just about sugar. But thats not the case. Although they distribute nearly 200,000 tonnes of sugar a year to both retail and manufacturing they are also about educating bakers and New Zealanders.
To go alongside some of their hundreds of recipes online Chelsea in conjunction with PURE set out to bring some of those recipes to life in a series of short 'How To' videos. These videos demonstrate and demystify that baking isn't that hard and can be a great way to spend time with the family. Chelsea is all about handy tips and education and video content proves to be the most powerful media to engage their audience.
With over 57,000 views in a couple of days PURE is proud to be able to help Chelsea showcase their products to New Zealand and help inspire kiwis to get baking.
Try some of their recipes as they are simple and easy...... and also very YUM!