We're all spending more and more time devoted to mobile devices and video is arguably the most entertaining and attention grabbing from of online content. According to Google 50% of 18-34 year old YouTube subscribers would drop what they are doing to watch a new video by their favourite creator. But video trends are always changing so here's our intel on the top trends we'll be seeing more of in 2019.
Vlogging for Business.
Vlogging has really taken off for entrepreneurs in 2018 and we're set to see a whole lot more. The ability to capture your audiences attention and share your life and business with them has become a top tool for 'expert' positioning and trust building.
Instagram and Facebook Live and other live streaming platforms like YouTube and Twitch are set to become bigger in 2019. According to Facebook, daily watch time for live broadcasts grew four times over the course of the year (2017). Fast, personable and the algorithms love it! Definitely one for the marketing 'to do' list in 2019.
Since 360 videos were introduced they have shown themselves to be truely unique. The use of these will grow in 2019 and capture technology improves and people begin to grip how best to use this medium.
YouTube wins over TV
Tv used to be the number one destination every business wanted their ad. Now it's the turn of YouTube! In an average week, on mobile alone, YouTube reaches more 18+ adults during prime time than any other TV network. The smart money is definitely heading to YouTube…and with Netflix testing ads on it's platform this could result in YouTube dominating.