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The Winning Formula for Video = Emotion. Fact. Action

When it comes to video planning many companies struggle.  How should the video start? What should it include? And what do we want the audience to do?  Get it wrong and you're video is useless...

Having produced literally thousands of videos since 2003 we are experts at breaking down and simplifying a clients message to make powerful and hard working videos. 

We use a simple formula E.F.A 




For a video to be engaging and grab the viewers attention it must be emotive at the very start. If your video immediately causes your viewers to 'feel' something they will keep watching. 

Once you have their attention and they are emotionally 'charged' you can then deliver the facts you want them to remember. 

Once you have done this it's time to ask them to act.  This could be to visit your website or simply remember your brand.

And it's really that simple!

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0800 PURE TV (0800 787388)
09 919 1909

021 500 121

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Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

Associate partnering companies in Wellington, Christchurch, Sydney, Brisbane, Perth, North America, South America, London and Europe.