PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.
We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.
We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design.
Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.
For over a decade we've stayed true to one simple philosophy "do great work".
Porter Group: Brand Story
When Porter Group looked to create a new brand profile video they chose PURE. Our knowledge of their industry was apparent in our work and it was a pleasure to create some hard-working videos for this icon family company.
St Marks: Development Launch
After the success of St Marks phase 1 developer, John Harman asked the team at PURE to once again bring his vision to life of this latest development St Marks phase 2.
Underwater Baitsetter: The Revolution of the Long Line Industry
Reducing bird bycatch in the fishing industry is crucial to maintaining a sustainable image with the consumers of today. The Underwater Baitsetter revolutionises the process of setting baits with stealth to protect seabirds. This is their story...
Stand Tall. Leap High: Social Campaign Series
Netball NZ, MYOB and the Silverferrns created a 1-day event with 10 of New Zealand top female business leaders and 10 Silver Ferns to talk about their personal journeys and what it took to get there. Inspirational.
Auckland Council: St Mary's Bay Watercare Project
This video explains to the public the works undertaken to improve the water quality of St Mary's Bay area.
MYOB: Court Side with the Silver Ferns
We take a glimpse into the world of some of the Silver Ferns as we turn the tables and have some children ask a series of questions.
Suzuki: Team Behind the Team
With the Netball World Cup looming Suzuki New Zealand wanted us to create some branded content featuring the Silver Ferns. So we decided to get a glimpse into what makes some of the Silver Ferns tick. The videos were featured as TVC's, On Demand ads, stadium digital signage, social media content.
Customer's Story: How Hospice use video to tell their story.
PURE has been proudly supporting Hospice since 2006. It's an honour to support such a worth while charity and be able to tell their stories with video.
Utemaster: Loadlid X
This versatile hard ute lid is designed to maximise your ute for work or recreation. We captured a day in the life...
2019 Aerial Showreel
This video highlights PURE's range of aerial and drone work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
2019 Animation Showreel
This video highlights PURE's range of animation work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
This video highlights PURE's range of work, from TV commercials and online content through to internal corporate communications. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
Customer's Story: How ELF used video to tell their brands story
Peter Escott (GM Marketing and Communications, ELF) shares how Equipment Leasing and Finance used video to tell the story of their six business and the value they got working with PURE.
Customer's Story: How Chelsea Sugar used video to boost SEO and web traffic
As one of New Zealand's oldest brands Chelsea Sugar has stepped up to use video to dramatically increase their brands exposure. Tracey McKay (Marketing Manager, Chelsea Sugar) shares her insights to developing a video strategy across facebook, Youtube and websites to develop strong brand loyalty and exposure and why PURE were the perfect fit.
Customer's Story: How MYOB use video to engage with their audience
MYOB need to be constantly engaging with their audience. To do this they use video - a lot of video. And with PURE as their preferred supplier we get to make the process fast, easy and enjoyable. Jonathan Healey (MYOB Social Media Specialist New Zealand) shares his experiences using video and working with PURE.
Customer's Story: How to Win Mass Public Support in 3 Weeks
When the Resident Doctors Association contact PURE in December 2018 explaining their need for a last minute TV commercial we pulled out all the stops. In just three short weeks we had written and produced the series of ads and made sure airtime and media placement was booked. Check out Allan Drews ( Communications Officer - RDA) story of the project and how PURE ensured it was a total success.
With the Resident Dr's contracts in negotiations with the DHB's PURE were tasked with producing a last minute TV campaign to gain public support. Written and produced and with TV airtime booked all within 10 days.
Here and Now
When Property Brokers, the largest provincial real estate business in New Zealand re-branded after 30 years it was PURE they trusted to tell their story online and on TV
When Mercedes Benz asked us to produce some social media content for the launch of the new X Class with World Surf Pro Ricardo Christie out on the west coast we were pumped...
Animated Explainer Video
Tax is never the most engaging subjects…but with the clever use of hand drawn animated characters and a quirky script this video does the job. Tax is never the most engaging subjects…but with the clever use of hand drawn animated characters and a quirky script this video does the job.
Customer Case study
Lizzy quit the corporate world in Auckland, bought a horse trekking business in paradise and hasn't looked back since. This video tells her story.
Hear for you Sione
Not many people have heard of Equipment Leasing & Finance, even though it owns some of New Zealand's most successful businesses. So our brief was to create video profiling ELF and it's six companies including heavy plant machinery, financing and even electric share cars.
The latest single from Auckland due Chris Brebner and Joe Ravenhall. Produced on a shoestring budget with some keen talent and loyal crew we braved with winter weather and hit the West Coast.
Written and directed by our very own Richard Parker. Hailing from Germany and France, Boy oh Boy's mix of dance floor friendly tech and underground house has seen their popularity surge. This video is for their debut track 'Ban Joe'.
When the band Silence the City told us the story of how the lyrics to their track 'Voices' came about we knew we wanted to capture the message. With the oceans in danger and over fishing rife we contacted Sea Sheppard and they opened their vault of footage to use to be used in any way we saw fit.
Kaikoura Re Build
For the 12 month anniversary of the Kaikoura Earthquake Cirtex asked PURE to visit the site and capture the impact the earthquake had and the work that has had to take place in such a short space of time to re open the road.
About Electric Vehicles
Yoogo Share is the first of it's kind. A fully 100% electric vehicle share company. To launch the concept PURE created a series of videos to promote and educate users about the cars and the process.
Auckland's Best Kept Secret
With a short lead-time of only 10 days from concept to final delivery this video showcases the L175 Pin Harbour Appartments and the lifestyle they offer.
City Rail Link
Using Auckland Transport’s brand ambassador All Black Jerome Kaino we produced a video to educate Aucklander’s about the new upgrades and disruptions that will be caused by construction of the City Rail Link.
How to Crumb
This fun little stop motion piece was part of a series of videos aimed to position the Sealord brand and drive traffic to their new website via social media.
The video promotes the largest residential development planned in Milford, North Shore. Milford Living is set to offer exceptional living in the heart of Milford.
FIFA U20 World Cup Stunt
This ‘mock’ news release for Kia was developed to leverage their sponsorship of the U20 Fifa World Cup and promote their FIFA mascot ‘Wooliam’. Shot on Rangitoto and promoted on Facebook.
The competitive FMCG sector meant Avalanche Coffee was getting lost on supermarket shelves. So PURE developed a creative approach that provided and high value ad for a fraction of the usual costs.The ad resulted in them selling out of stock across the majority of the supermarkets they stocked.
Every 40 seconds someone in the world takes their own life – in New Zealand, many are our young people, especially our Maori and Pasifika youth. This video was an honour for us to produce for the young people preventing suicide by asking you to listen to their plea. Be B.R.A.V.E.
PURE produced a series of 4 pre-roll videos. Designed to increase consumer awareness of how easy and tasty their tuna packs are. Promoted on Facebook the series was a great success in terms of cost effective advertising.
The New Boy
This commercial was produced for Sign Language Week as part of the 7 Sign in 7 Days campaign. The spot tells the story of a young deaf boy on his first day at a new school. The ad had great cut through and the 7 Sign in 7 Days campaign has proved to be the most successful campaign Deaf Aotearoa have had to date.
The brief was to create a humorous TVC that features a Sheep as the talent but with a minimal budget. With a bit of creative thinking our motion graphics artist developed the Garden Galore talking sheep!
In a land led by the dairy industry and cow's milk products we were intrigued when first commissioned by New Zealand start-up Spring Sheep Milk Company to capture their new farm operation in Taupo. The secret to great sheep milk production is to ensure the sheep are happy. This video was one of a series to assist the companies launch into overseas markets.
Pingar is a solution that takes explaining. What better way than video? We decided to use a professional presenter shot on a green-screen to simplify the products unique selling points and simplify the product offer.
Tips to Buying the Perfect Bed
This hand drawn animated video is combined with filmed footage to educate buyers with tips to buying the perfect bed.
With the growth of public transport in Auckland this video was developed and produced to be used across social media to promote the AT Hop card and how it can be used.
When Unilever contacted us to produce a video about the sustainable pumpkins used in their Continental Soup range we decided it would be a great plan to take one of the organisations in-house chef out to rural New Zealand and find out how the pumpkins are grown and produced and how they are sustainable.
COOP Street Fashion
What better way to launch your latest pop up store? Organise a public fashion show and then produce a hype clip and promote it through your stores and online.
As part of a PR campaign PURE was called on last minute to jump on a plane and capture the home of LG – Korea. With a World wind tour we visited some of LG’s key manufacturing and showroom areas in the country. The footage had to be shot and produced in 4K.
Discovery Launch 2015
A last minute video was required to produced within a morning to promote the weekend public launch of the new Landrover Discover. PURE took up the challenge starting with the PURE drone capturing sunrise….5 hours later the video was being promoted on Facebook with 10,000 views in hours.
ENZED were slowly falling behind their competitors. So how do you bring them back to be number 1? Epic and grand filmic shots combined with real life testimonials from the construction and agriculture leaders. The ads resulted in an upturn in market share.
Finding the One you Love
As part of Trade Me’s 10 year anniversary and the launch of their first TV campaign this was one of three video produced to capture their story to homeownership.
Chrisco’s brand needed to re-engage its customers. PURE developed and produced a TV campaign for New Zealand and Australia to showcase the companies most popular products.
Designed to promote their product to the Chinese market. Our client wanted something a little unique to showcase their product. The brief was to include clean green New Zealand and it’s long heritage of being a major global milk supplier.
Kiwis love Avocados! But many of us don’t actually realize that they are the most nutritionally complete fruit in the world! Our ‘Amazing Anytime ‘ campaign consisted of a number of 15-second TVC's featuring celebrity chef Nadia Lim and then longer Youtube instructional videos
PURE produced a series of 20 videos that capture the key attributes and benefits of the TyreMax range to assist stockist and sales staff in the correct tyre selection for your vehicle.
With Sealord being one of the largest suppliers of seafood to Kiwis people often see them as doing the wrong thing. Sealord in conjunction with Pure created a video to show that they work hard to do the right thing and are always looking at ways to be more sustainable.
Snapcomms is a global company providing screen based messaging solutions. PURE produced a series of sales and promotional videos to increase brand awareness across the U.S and Europe.
Recipe for Life
This commercial featuring Chef and Restaurateur Josh Emett promotes being sun safe to avoid melanoma. It was part of a TV and online campaign for Melanoma March. PURE has supported and sponsored Melanoma New Zealand since 2008.
Love the Game
Toro are the world leading in lawn maintenance machinery and have a strong relationship with many of the world’s most prestigious golf courses and sporting grounds including St Andrews and Eden Park so the Zero Turn is a consumer mower with strong commercial roots.
When MitoQ came to us asking of we could help them get their product story out into the world we were first a little skeptical. Until we did our research and found out that they have developed one of the most powerful CoQ10 products on the planet.
Pure created a humorous video to show you what if? What if you had an injury at your workplace and were unable to work. Who would take over? This video showed customers they need to have a plan in place.
Its a BOX
This quirky ad was written and produced by PURE to launch and drive sales to Best Beauty Box Ever, New Zealand's fastest growing subscription box company.
PURE were delighted to be involved in one of Kiwibank’s initiatives to assist Kiwi business to develop and strengthen their business knowledge.This video highlights the benefits of the program.
Chelsea's Favourite Chocolate Cake
Chelsea is one of New Zealand’s oldest brands. Their brief was for us to develop a series of social videos that would feature traditional baking recipes in an easy to follow manner and that captures the ‘sharing’ moment baking provides families.
The brief was to create a TV ad that showed the companies new website and promoted the build options they offer and that could be easily updated at any time. The ad was presented by Gavin Hunt, owner of Signature Homes.
Luxury at Home
This fun commercial was Santa Fe's first proper foray into TV and online video advertising. The TV commercial dovetailed with an online video series has provided a solid increase in sales since the launch.
When the band Silence the City approached us to produce their latest track 'Identity' we knew it was a great opportunity to try some new looks and techniques in post production. Director Jamie McKenzie developed a loose storyline and after some studio based green screen filming and one location shoot at Kingseat on a full moon the team at PURE went to work to develop this video.
Trucks and Diggers
This video captures the hardware and plant owned and operated by Dempsey Wood and is part of a series of video to promote the brand and recruit new staff.
PURE has been working with St John since 2004 so it was an honour to produce the 2017 annual TV Campaign. This is PURE's fifth TV campaign for St John and it's always very humbling to capture the stories of these everyday heroes.
Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand
PO BOX 331001
Takapuna, Auckland 0740