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Media that works


The experts in video content creation


PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.

We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.  

We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design. 

Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.

For over a decade we've stayed true to one simple philosophy "do great work".


Team (10)

Tuesday, 10 September 2019 16:00


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Every Auckland agency these days seems to have a resident dog.

We're unlucky to have a small, black Frenchie that is capable of clearing a room in seconds (if you catch the drift).

She maybe small but she's fearless.

Tuesday, 10 September 2019 15:45

The Stig

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We don't reveal our social media secret source but suffice to say our team of offshore social media experts have spent 8 figures across the key social media channels over the past few years.

When we decided to start offering a total social solution we decided it had to be Worldclass. So we have partnered with a team we refer to as 'The Stig' of Social Media. They let the results do the talking

Tuesday, 10 September 2019 15:04

Strahan Groves

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Strahan is the guy that makes sure we all get paid and the financials runs smoothly. With a passion for all things quirky and like all good accountants, we have no idea what he gets up to in his spare time.

Tuesday, 10 September 2019 15:04

Dan Lutterman

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Dan is our young up and coming star. He works closely within our post-production team and has a strong creative flair and the ability to quickly master new skills.

Tuesday, 10 September 2019 15:04

Russell Taylor

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Russell is an Aussie born illustrator/animator who loves wine, pizza and picture drawing.

Has been working as an illustrator from age 4 with a notable increase in aptitude over the last few decades when he also picked up a few animation techniques that he has mostly used for advertising across digital, broadcast and print.

As our resident animator and illustrator Russell has a unique skill at being able to quickly bring ideas to life with a range of styles that always impress.

Tuesday, 10 September 2019 14:52

Daryl Habraken

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With over 15 years of experience, Daryl is our resident cinematographer. His wealth of experience capturing award-winning footage from around the world means he is comfortable in any environment or situation he encounters.

He also works as voice and screen talent for some of New Zealand's largest brands.

Tuesday, 10 September 2019 14:34

Chris Howden

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Chris Howden is one of New Zealand’s global creative directors with successful tenures in London, New Zealand, Asia and the Middle East.

A graduate of the famous Watford College copywriting course, he began his advertising career in London in the 80s.  There he worked at BBDO, London. After 6 years in advertising in Europe, Chris was headhunted by Saatchi and Saatchi, New Zealand.

In New Zealand his work had an immediate impact and he won numerous local and international awards for his work on brands like  NZPost, BP, Lucozade, Beefeater, Tabasco and Molenberg.

After 13 years in New Zealand with long stints at Colenso and Ogilvy, Chris headed overseas for 10 years working in Malaysia, Dubai and Thailand and Vietnam.

Returning to New Zealand, he helped create the specialist agribusiness agency Tracta, before returning to Auckland to join at NZME as Creative Director. 

In 2017 Chris formed his own company Profanity and is our resident creative and copy mastermind. 

Tuesday, 28 April 2015 17:06

Nicole McKenzie

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Nicole makes sure the gears turn behind the machine. From finding locations and booking crews to making sure the coffees hot and the crew’s well fed. Attention to detail and a can do attitude ensures each production goes to plan.

Tuesday, 31 March 2015 09:25

Jamie McKenzie

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Over the past two decades Jamie has become a master of his craft as a filmmaker, storyteller and marketer. His creative style, perception and technical know how matched with his marketing and entrepreneurial expertise has seen him produce literally thousands of hours of content for variety of clients and industries around the world. 

Originally starting out in one of London’s most successful production houses he has gone on to film content in over 60 countries including extreme environments, aerial and underwater filming.  He’s written and directed commercials and corporate communications across a mix of sectors and developed PURE to be one of New Zealand's most respected boutique production companies. With an energy for business he has also started and sold a number of businesses within New Zealand.  He is a member of the Cinematographers Society of New Zealand, New Zealand Advertising Producers Group and the New Zealand Marketing Association and currently supports Melanoma New Zealand and Hospice.

Tuesday, 31 March 2015 09:25

Richard Parker

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After several years working in the post-production houses of London's media capital Soho, Richard joined the Pure team in 2010 and is now a partner in the company. His broad range of skills including editing, colour grading, motion graphics and compositing means he adds a dynamic element to every production he works on.

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Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

Associate partnering companies in Wellington, Christchurch, Sydney, Brisbane, Perth, North America, South America, London and Europe.