PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.
We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.
We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design.
Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.
For over a decade we've stayed true to one simple philosophy "do great work".
Chris Howden is one of New Zealand’s global creative directors with successful tenures in London, New Zealand, Asia and the Middle East.
A graduate of the famous Watford College copywriting course, he began his advertising career in London in the 80s. There he worked at BBDO, London. After 6 years in advertising in Europe, Chris was headhunted by Saatchi and Saatchi, New Zealand.
In New Zealand his work had an immediate impact and he won numerous local and international awards for his work on brands like NZPost, BP, Lucozade, Beefeater, Tabasco and Molenberg.
After 13 years in New Zealand with long stints at Colenso and Ogilvy, Chris headed overseas for 10 years working in Malaysia, Dubai and Thailand and Vietnam.
Returning to New Zealand, he helped create the specialist agribusiness agency Tracta, before returning to Auckland to join at NZME as Creative Director.
In 2017 Chris formed his own company Profanity and is our resident creative and copy mastermind.
MYOB: Court Side with the Silver Ferns
We take a glimpse into the world of some of the Silver Ferns as we turn the tables and have some children ask a series of questions.
MYOB: Court Side Behind the Scenes
Take a look behind the scenes as we film some commercial content with the Silver Ferns for MYOB
Suzuki: Team Behind the Team
With the Netball World Cup looming Suzuki New Zealand wanted us to create some branded content featuring the Silver Ferns. So we decided to get a glimpse into what makes some of the Silver Ferns tick. The videos were featured as TVC's, On Demand ads, stadium digital signage, social media content.
Customer's Story: How Hospice use video to tell their story.
PURE has been proudly supporting Hospice since 2006. It's an honour to support such a worth while charity and be able to tell their stories with video.
Utemaster: Loadlid X
This versatile hard ute lid is designed to maximise your ute for work or recreation. We captured a day in the life...
2019 Aerial Showreel
This video highlights PURE's range of aerial and drone work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
2019 Animation Showreel
This video highlights PURE's range of animation work. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
This video highlights PURE's range of work, from TV commercials and online content through to internal corporate communications. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.
When it comes to video planning many companies struggle. How should the video start? What should it include? And what do we want the audience to do? Get it wrong and you're video is useless...
Having produced literally thousands of videos since 2003 we are experts at breaking down and simplifying a clients message to make powerful and hard working videos.
We use a simple formula E.F.A
Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand
PO BOX 331001
Takapuna, Auckland 0740