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Media that works


The experts in video content creation


PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.

We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.  

We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design. 

Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.

For over a decade we've stayed true to one simple philosophy "do great work".



Thursday, 10 December 2015 10:52

The wheels in motion with Tyremax

 PURE were commissioned by leading tyre distributor to develop a full product range series of videos.  The videos cover each of their brands of tyre patterns and where shot across Auckland over three days.  

In November Pure once again had the pleasure of working with 2 times Rugby World Cup winner Jerome Kaino to promote the new changes happening to Auckland with the City Rail Link.

Friday, 16 October 2015 09:50

M.A Brainy Breakfast - Push Play

At a recent Brainy Breakfast (hosted by the NZ Marketing Association) PURE founder, Jamie McKenzie spoke to over 370 of New Zealand's top marketing and advertising professionals about the Art of Storytelling using Video. .

Friday, 02 October 2015 15:13

PURE produces latest TVC for Toro

We were delighted to once again provide our services to produce this years brand ad for Toro. Globally Toro is the leading mower brand with their mowers being the choice of the greenskeepers at many of the worlds top golf courses and sports fields such as St Andrew's and nearer to home - Eden Park.

Friday, 25 September 2015 11:47

Baradene College

I think the video looks great and really captures the essence of Baradene. The team were fantastic to work with and made it such a fun simple process.

This year saw the 25th Nestlé Toque d'Or competition and PURE was asked to capture the events of the day and have a video ready for launch within one our of the competitions completion.

The MTV series soon to hit our screens will be the adaption of author Terry Brooks’ post-apocalyptic world The Shannara Chronicals. PURE was commissioned to shoot for 6 weeks during the production here in New Zealand. The mission was to film and create high quality video content to assist in the marketing of the up coming series.

Wednesday, 05 August 2015 11:17

The Science of Storytelling

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories. And video is the ideal medium to use when storytelling

Motion graphic videos can be the ideal way to create video content that is easy to follow, engaging and relaitively easy to produce.

Wednesday, 05 August 2015 10:43

Does Your Video Need To Be In 4k?

4K is the most recent buzzword to hit the video world. It is the name for an ultra high definition resolution that is on the order of 4,000 pixals. Is 4K important for your next video or all hype.

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Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

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