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Media that works


The experts in video content creation


PURE is a new breed. An agile and creative production company crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff.

We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business.  

We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design. 

Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results.

For over a decade we've stayed true to one simple philosophy "do great work".



Friday, 05 April 2019 15:06

PURE Showreel 2019

2019 Showreel

This video highlights PURE's range of work, from TV commercials and online content through to internal corporate communications. Established in 2003 we've worked with literally hundreds of both large and small brands across Australasia and produced thousands of videos. We're well known for creating high quality, hard working content and excellent client service.  

When it comes to video planning many companies struggle.  How should the video start? What should it include? And what do we want the audience to do?  Get it wrong and you're video is useless...

Having produced literally thousands of videos since 2003 we are experts at breaking down and simplifying a clients message to make powerful and hard working videos. 

We use a simple formula E.F.A 

Wednesday, 13 March 2019 12:55

Equipment Leasing & Finance

Customer's Story: How ELF used video to tell their brands story

Peter Escott (GM Marketing and Communications, ELF) shares how Equipment Leasing and Finance used video to tell the story of their six business and the value they got working with PURE.  

Thursday, 07 March 2019 15:43

Chelsea Sugar

Customer's Story: How Chelsea Sugar used video to boost SEO and web traffic

As one of New Zealand's oldest brands Chelsea Sugar has stepped up to use video to dramatically increase their brands exposure. Tracey McKay (Marketing Manager, Chelsea Sugar) shares her insights to developing a video strategy across facebook, Youtube and websites to develop strong brand loyalty and exposure and why PURE were the perfect fit. 

Thursday, 07 March 2019 15:29


Customer's Story: How MYOB use video to engage with their audience

MYOB need to be constantly engaging with their audience. To do this they use video - a lot of video. And with PURE as their preferred supplier we get to make the process fast, easy and enjoyable. Jonathan Healey (MYOB Social Media Specialist New Zealand) shares his experiences using video and working with PURE.

Monday, 18 February 2019 13:18

Resident Doctors Association

Customer's Story: How to Win Mass Public Support in 3 Weeks

When the Resident Doctors Association contact PURE in December 2018 explaining their need for a last minute TV commercial we pulled out all the stops.  In just three short weeks we had written and produced the series of ads and made sure airtime and media placement was booked. Check out Allan Drews ( Communications Officer - RDA) story of the project and how PURE ensured it was a total success.  

For many New Zealand businesses video is a key marketing and sales tool to provide exponential growth.  If used correctly!  Which means using proven strategies and a robust plan. 

The old saying rings true ‘Fail to plan. Plan to fail’. 

Tuesday, 12 February 2019 14:08

How to win mass public support in 3 weeks?

The New Zealand Resident Doctors do an amazing job caring for our communities, so when we got a call from Allan Drew (Communications Officer) from the Resident Doctors Associations in early December asking for our help it was all hands on deck. 

Thursday, 20 December 2018 10:39

Video Trends for 2019

If you're looking to explode your video marketing in 2019 here's a few things to watch out for...

Thursday, 20 December 2018 09:48



With the Resident Dr's contracts in negotiations with the DHB's PURE were tasked with producing a last minute TV campaign to gain public support. Written and produced and with TV airtime booked all within 10 days.

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Studio 6, 13 Barrys Point Road,
Takapuna, Auckland 0622, New Zealand

PO BOX 331001
Takapuna, Auckland 0740

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