Your trusted production partner.

Our work starts where most production companies stop thinking.

We combine real business smarts with a deep understanding of the science of storytelling. Different stories stir different emotions, and we know how to use that to grab your audience and truly move them.

Since 2002 we've told over 12,000 stories for more than 800 brands. Chances are we've already worked in your world, so we get your industry, we understand your problems, and we know how to fix them.

We provide video, photography, animation and marketing solutions. We only take on businesses and brands we know we can genuinely help. We run large crews on multi day, multi location shoots, and we do the job with an agile one or two person team. We're not restricted to what we have. We provide what you need to get results.

Here's what we believe what takes a business from good to great are the stories it tells. And in a world drowning in content, that has never mattered more. Real stories, human first, story-led approach.

Everything else is noise.

For close to thirty years I've chased one thing. Real stories that make a difference. It's taken me to more than 60+ countries, through three businesses of my own, and behind the camera for hundreds of brands. And it’s taught me something simple. Slick gets watched. Story gets remembered.

I started PURE in 2002 and built it to a team of 15. Then I did the unthinkable and shrank it. Bigger was never better, it just got in the way of the work. Today I run lean, sharp and boutique. A tight, expert crew and a network I pull in when a job demands it. We have capacity to shoot anywhere in the world.

My belief has always been the right story, told well, is the most valuable thing a business can own. I'm here to help you find yours and tell it properly.

I'd love to hear your story. Let’s talk

Jamie McKenzie.
Founder and Creative Producer