Latest TVC’s for Radiance health supplements

Shooting on the dramatic West Coast is always a pleasure, but the weather doesn’t always play ball. Finally, on our fourth attempt, we got the all-clear for a sunny day and light winds to shoot some of the latest TV commercials for Radiance Health supplements.

PURE provided full production services and creative, with Jamie McKenzie conceptualising, writing, and directing the spots featuring Kiwi icon Antonia Prebble.

Check out the behind-the-scenes video below for a sneak peek into the production…