Latest TVC’s for Radiance health supplements

Written By Jamie McKenzie

The client
Radiance Health, a New Zealand supplements brand.

The brief
Produce a television and digital campaign material for Radiance new product range.

Our approach
PURE handled full production and creative, with Jamie McKenzie writing and directing, and Kiwi icon Antonia Prebble fronting the spots. We shot on the dramatic West Coast, holding out through three false starts for the clear skies and light winds the fourth day finally gave us.

Deliverables

  • Creative & Scripting.

  • 3 x 30 second TV commercials.

  • 3 x15 second social cuts.

  • Campaign photography.

  • Behind the scenes video.

 
Jamie McKenzie
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