Capturing Progress: Telling the Story of the Eastern Busway Project
In East Auckland, one of the region’s most significant transport infrastructure upgrades is well underway — the Eastern Busway Project, led by Auckland Transport and delivered by the Eastern Busway Alliance (EBA). This large-scale initiative will transform how people move through East Auckland, easing congestion, improving travel times, and creating a more connected and sustainable future.
For a project of this scale and complexity, community and stakeholder engagement is critical. From local residents and business owners to iwi, environmental groups and transport users — the long-term success of the Busway relies on transparent communication and building trust with those most affected by the changes.
That’s where video comes in.
When it comes to infrastructure, video is one of the most effective tools for engagement. It helps demystify technical processes, humanise the teams behind the work, and bring big-picture benefits to life in a relatable way. It also provides a central hub of accessible, visual information that can be shared across social media, project websites, presentations and public consultations — ensuring everyone stays informed.
At PURE, we’ve built up extensive experience in the construction, civil and infrastructure sectors, working alongside councils, alliances, and contractors across New Zealand. We understand how to balance clarity with storytelling, and how to create visual content that speaks to both the public and key stakeholders.
Our collaboration with the Eastern Busway Alliance is a great example. In June, we delivered the latest round of project videos focusing on ecological and sustainability initiatives — including how the alliance is protecting local wildlife, improving stormwater management, and future-proofing the urban environment with green infrastructure.
These videos form part of a wider communication strategy to show progress transparently and highlight the positive impact this project will have for future generations.
As Auckland continues to grow, projects like the Eastern Busway are vital for building a more efficient, sustainable, and connected city. We’re proud to support these efforts by helping tell the story behind the concrete and steel — the vision, the people, and the benefits that truly matter.
If your organisation is looking to engage communities, align stakeholders, and communicate your impact through powerful video, get in touch — we’d love to help.
