The Strategic Value in Your Founders Story

In a world full of polished brands, paid influencers, and AI-generated content, there’s something incredibly powerful about hearing a founder share their real story.

Not the marketing version.
The real one.
The why-we-started, the what-we-struggled-with, the what-we’re-here-to-change story.

At PURE, we’ve spent over two decades helping brands tell their stories through video. And one truth continues to hold strong: people connect with people—and few stories are more compelling than the journey of a founder.

So why should founders lean into sharing their story? What’s the actual value?

Your product or service might not be the only one out there, but your story? That’s one of a kind.
It helps people remember you. Root for you. Choose you.

The truth is, people love a good story. One they can relate to. One that shows heart, grit, maybe a few stumbles—and the reason you’re doing what you do.

And it’s not just for your customers.
Your team wants to feel like they’re part of something bigger too. A shared mission. A purpose.
When they know the story behind the brand, they show up differently.

Plus, from a marketing point of view? Founder-led content always outperforms the polished, generic stuff.
Why? Because it’s real. And people are craving real.

So whether you’re talking to clients, hiring your next team member, or landing your dream partnership—your story is one of your strongest assets.

Use it.